ATLANTA, July 14 /PRNewswire-FirstCall/ -- HSW
International, Inc. (Nasdaq: HSWI), a US-based developer and
operator of Internet businesses focused on providing locally
relevant, high quality information, today announced a content
distribution and branding relationship for its BoWenWang website
with NetEase (Nasdaq: NTES), one of China's largest web portals with over 500
million page views per day. BoWenWang, at
http://bowenwang.com.cn, is a leading online source for knowledge
and high quality information in China. NetEase will feature BoWenWang's
high-quality, credible articles on a BoWenWang branded section of
NetEase's portal, allowing NetEase users convenient access to vast
amounts of professional, high quality information. NetEase
will also provide promotional links as part of the relationship,
directing users to BoWenWang for additional related content.
In addition to creating original content for Chinese Internet
users from its Beijing
headquarters, BoWenWang is the exclusive online source in
China for localized content from
Discovery Communications' HowStuffWorks.com and thousands of
original articles created for BoWenWang by World Book, Inc.,
publishers of the world's best selling encyclopedia.
BoWenWang hosts in excess of 20,000 localized articles in
Chinese and its traffic exceeded 20 million page views in
June 2010.
"Our new relationship with NetEase will expose the millions of
Chinese who visit NetEase to BoWenWang's high quality, credible
information," said Charlie Flint,
General Manager, BoWenWang. "We have outstanding editorial
capabilities in China, and
combined with our relationships with some of the world's leading
information and reference companies, are able to offer an unmatched
wealth of knowledge to Chinese web users."
BoWenWang's 20 million page views in June
2010 came from over 1.7 million unique users in the month.
The website has achieved quarter-over-quarter page view
growth in excess of 50% for each of the last six quarters.
"China represents the world's
largest Internet market, and HSW International is on track to play
a leading role in providing high quality content with strong
editorial integrity - attributes that are attracting audiences and
increasing our credibility with established online publishers in
China like NetEase," said
Greg Swayne, Chairman and Chief
Executive Officer of HSW International. "We are ecstatic to
achieve the milestone of 20 million page views for BoWenWang in
June - only two years after its launch - and expect continued
growth resulting from increased brand awareness and content
distribution from our new relationship with NetEase."
BoWenWang's name references the Chinese idiom Bo Wen Qiang Ji,
which means someone with wide learning and encyclopedic knowledge.
For additional information about BoWenWang, visit
www.bowenwang.com.cn. For additional information about HSW
International, visit www.hswinternational.com.
About HSW International
HSW International, Inc. (Nasdaq: HSWI) develops and operates
Internet businesses focused on providing consumers with locally
relevant, high quality information, and provides web platform
services that support traditional web publishing combined with
social media. The Company's leading brands BoWenWang
(bowenwang.com.cn) and ComoTudoFunciona (hsw.com.br) provide
readers in China and Brazil with thousands of articles about how
the world around them works, serving as destinations for credible,
easy-to-understand reference information. HSW International is the
exclusive licensee in China and
Brazil for the publication of
translated content from HowStuffWorks.com, a subsidiary of
Discovery Communications. HSW International is also a co-founder
and developer of Sharecare, a highly searchable social Q&A
healthcare platform organizing and answering the questions of
health. The Company is headquartered in Atlanta.
About NetEase
NetEase.com, Inc. (Nasdaq: NTES) is a leading China-based Internet technology company that
pioneered the development of applications, services and other
technologies for the Internet in China. NetEase's online communities and
personalized premium services have established a large and stable
user base for the NetEase websites which are operated by its
affiliates. In particular, NetEase provides online game
services to Internet users through the in-house development or
licensing of massively multi-player online role-playing games,
including Fantasy Westward Journey, Westward Journey Online II,
Westward Journey Online III, Tianxia II and Datang, as well as the
licensed game, Blizzard Entertainment's World of Warcraft.
Other community services which the NetEase websites offer
include instant messaging, online personal advertisements,
matchmaking, alumni clubs and community forums. NetEase is also the
largest provider of free email services in China . Furthermore, the NetEase
websites provide various channels of content. NetEase aggregates
news content on world events, sports, science and technology, and
financial markets, as well as entertainment content such as
cartoons, games, astrology and jokes, from over one hundred
international and domestic content providers.
Forward-Looking Statements
This press release contains "forward-looking statements," as
defined in Section 27A of the Securities Act of 1993, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements may be in the future tense, and often
include words such as "anticipate", "expect", "project", "believe",
"plan", "estimate", "intend", "will" and "may". These statements
are based on current expectations, but are subject to certain risks
and uncertainties, many of which are difficult to predict and are
beyond the control of HSW International. Relevant risks and
uncertainties include those referenced in HSW International's
filings with the SEC, and include but are not limited to: our
losses and potential need to raise capital; successfully developing
and launching the Sharecare platform; reliance on third parties
such as Sharecare and its other founders and contributors;
restrictions on intellectual property under agreements with
Sharecare and third parties; challenges inherent in developing an
online business; reliance on key personnel; risks of business in
foreign countries, notably China
and Brazil, including obtaining
regulatory approvals and adjusting to changing political and
economic policies; governmental laws and regulations, including
unclear and changing laws and regulations related to the internet
sector in foreign countries, especially China; general industry conditions and
competition; and general economic conditions, such as advertising
rate, interest rate and currency exchange rate fluctuations. These
risks and uncertainties could cause actual results to differ
materially from those expressed in or implied by the
forward-looking statements, and therefore should be carefully
considered. HSW International assumes no obligation to update any
forward-looking statements as a result of new information or future
events or developments, except as required by law.
SOURCE HSW International, Inc.