Standing Out From the Competition in an Uncertain Labor Market
06 Février 2008 - 2:00PM
Marketwired
TROY, MI , attending interviews (15 percent), filling in
applications (14 percent), and preparing resumes (8 percent).
"Companies often overlook the importance of creating a positive
experience for candidates during the hiring process, and miss the
opportunity to strengthen their employment brand among highly
skilled candidates," said George Corona, executive vice president
for the Americas Region of Kelly Services. "Ensuring the candidate
experience is one that produces a connection between the employer
and job seeker will provide a competitive edge in the tightening
labor market."
The most common method used by respondents to find their most
recent job was word-of-mouth, cited by 25 percent of people,
followed by a direct call from an employer or recruiter (23
percent), 'other' methods (18 percent), an online advertisement (16
percent), a direct approach to an employer (10 percent), and a
newspaper advertisement (7 percent).
"Although usage of web-based recruitment tools continues to
grow, word-of-mouth remains the greatest driver of a company's
employment brand. Continuous communication with candidates through
the recruiting process creates a positive experience and favorable
employment brand," said Corona. "Otherwise, the highly sought-after
candidates will quickly secure positions with organizations that
are high-touch and offer a sense of belonging."
The workplace survey also has found that more than half of
American job seekers feel that their resumes may not be presenting
their skills and experience to employers in the best possible way,
while more than a quarter have concerns about how they perform
during face-to-face job interviews.
Fifty-two percent of survey respondents were unsure or did not
believe their resumes represented them in the best possible way.
While 74 percent of respondents said they performed well during
face-to-face job interviews, 14 percent said they did not, and 12
percent were unsure.
While most job seekers understand the need for a well-crafted
resume, many do not realize the significant impact technology plays
in their job search efforts. As more companies use technology to
manage the tremendous volume of applicants in the recruiting
process, candidates must tailor their resumes to reflect the
position qualifications and incorporate industry-specific keywords
to effectively promote their skills and experience.
In today's highly competitive job market, job seekers that use
keywords in their resumes and web-based employment applications
will significantly increase the likelihood of their resume being
electronically matched to the position requirements which can lead
to the all important conversation with a recruiter.
Despite the uncertainties on the part of some candidates about
their capacity to perform well, most feel that they get a fair
hearing from employers. When asked if they felt employers treated
them fairly in the interview process, 76 percent said they did, 22
percent said sometimes and only one percent said never.
About Kelly Services, Inc.
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) is a world
leader in human resources solutions headquartered in Troy,
Michigan, offering temporary staffing services, outsourcing, vendor
on-site and full-time placement. Kelly operates in 37 countries and
territories. Kelly provides employment to more than 750,000
employees annually, with skills including office services,
accounting, engineering, information technology, law, science,
marketing, creative services, light industrial, education, and
health care. Revenue in 2007 was $5.7 billion. Visit
www.kellyservices.com.
Media contact: Ren�e T. Walker (248) 244-4305 Email Contact
Kelly Services (NASDAQ:KELYA)
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