Communication Style and Reward Preferences Ignite Generational Differences in the Global Workplace According to Kelly Services I
26 Août 2009 - 5:00PM
Marketwired
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) -- Any
workplace with a broad spectrum of generations is likely to face
management challenges in juggling the needs of different age
groups. A recent international survey finds that issues such as
communication style and monetary awards can be the source of marked
differences in attitude among the three main workplace generations
-- Gen Y (aged 18-29), Gen X (aged 30-47), and baby boomers (aged
48-65).
The survey, by global workforce solutions leader Kelly Services,
finds that Gen Y is increasingly using instant messaging, yet all
age groups overwhelmingly prefer face-to-face communication. In
regard to rewards and bonuses, older workers prefer non-cash items
such as time off work and training opportunities. Gen Y have a
clear preference for monetary rewards.
The findings are part of the Kelly Global Workforce Index, which
obtained the views of approximately 100,000 people in 34 countries
covering North America, Europe, and Asia Pacific.
Kelly Services Executive Vice President and Chief Operating
Officer, George Corona, says the task of managing the generations
may not be as complex as many managers, and some employees,
believe.
"By addressing issues such as internal communications and
compensation, it is possible to reap the benefits of managing a
diverse group of people, and generate conditions that can help
organizations to flourish," Corona says.
Results also show 42 percent of respondents say differences
between Gen Y, Gen X and baby boomers actually improve workplace
productivity, while 24 percent say they interfere with
productivity, and 23 percent say they make no difference.
More than a third (42 percent) of all employees say they have
experienced intergenerational conflict in the workplace, while
almost three quarters admit to adapting the way they communicate
with colleagues from a different generation in order to avoid
problems.
Across the generational divide, there is recognition of the role
of management in addressing critical issues. Baby boomers are
overwhelmingly concerned at the failure of management to reward and
manage their generation in a way that meets their needs and
expectations.
Among the key findings of the survey:
-- Baby boomers are the most tolerant of generational differences and the
most positive about the productivity benefits;
-- Gen X are more likely to have experienced intergenerational conflict
than either Gen Y or baby boomers;
-- Gen Y are more likely to go out of their way to adapt their
communication style in dealing with colleagues from a different generation.
"Often what can appear a source of friction between the
generations can also be a source of creativity and growth when it
is harnessed and cultivated," Corona says.
"It is important that issues such as management style,
communication technique and remuneration structure are not allowed
to become the focus for dissent among different generational
groups. By recognizing the varying needs of people at different
stages of their life and career, managers can address issues and
actually enhance performance," Corona concludes.
For more information on the survey results, visit
www.kellyservices.com
About the Kelly Global Workforce Index
The Kelly Global Workforce Index is a survey revealing opinions
about work and the workplace from a generational viewpoint. Results
of the current findings from across Kelly's global operations in
North America, Europe, and Asia Pacific will be published
throughout 2009 in a series of six releases.
About Kelly Services
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) is a world
leader in workforce management services and human resources
solutions. Kelly offers a comprehensive array of temporary
staffing, permanent placement, outsourcing, and consulting
services. Kelly serves clients around the globe and provides
employment to 650,000 employees annually. Revenue in 2008 was $5.5
billion. Visit www.kellyservices.com.
Media contacts: Asia Pacific Jaquilin Ang Kelly Services +65
6494 6066 Jaquilin_ang@kellyservices.com.sg Europe Tamara Achba
Kelly Services +41 32 737 1829 Tamara.achba@kellyservices.eu North
America Judith Clark Kelly Services +1 248 244-5362
judith_clark@kellyservices.com
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