Economic Recession Raising Loyalty Among U.S. Employees, Kelly Workforce Survey Reveals
08 Mars 2010 - 5:05PM
Marketwired
The economic recession in the United States has generated a
powerful sense of engagement between workers and bosses, with more
than a third of employees surveyed saying they are
more loyal to their employer, according to the latest
survey from global workforce solutions leader Kelly Services
(NASDAQ: KELYA) (NASDAQ: KELYB).
The survey, conducted between early October 2009 and the end of
January 2010, finds that 34 percent say the economic downturn has
made them more loyal, while 14 percent say it has made them less
loyal, and 52 percent say it's made no difference.
Those workers who are more loyal to their employers attribute
the shift to positive management, pay levels that have improved or
remained steady, and active communication from senior executives.
Those who are less loyal say it's due to poor management, falling
pay, and low company morale.
The findings are part of the Kelly Global Workforce Index, which
obtained the views of approximately 134,000 people, including
almost 13,000 in the United States.
The impact of the recession on work attitudes has been greatest
among Gen Y (aged 18-29) where 38 percent say the downturn has made
them more loyal, compared with 34 percent of Gen X (aged 30-47) and
30 percent of baby boomers (aged 48-65).
Kelly Services Executive Vice President and General Manager Mike
Webster says, "Despite the difficult economic conditions, some
organizations have been able to forge a renewed level of trust with
their workforce. Companies that have remained positive,
communicated with staff, and demonstrated commitment, have emerged
with a workforce that is extremely loyal, and one that is likely to
be more focused and energized as the recession wanes and the
economy recovers."
Results of the survey in large metropolitan areas and among
generations in the United States reveal:
-- The impact of the economic recession on employee loyalty is most
pronounced in Los Angeles, with 34 percent more loyal, compared with
Chicago (32 percent), Northern California (30 percent), Houston (27
percent), and Boston (23 percent).
-- An average 43 percent of respondents say they feel 'totally committed'
to their current employer, ranging from 47 percent in Los Angeles, 41
percent in Chicago, 40 percent in both Houston and Northern California,
to 38 percent in Boston.
-- When asked to name the one thing that would make an employee more
committed to their job, respondents in Boston and Chicago cite 'more
interesting or challenging work,' while those in Los Angeles, Northern
California and Houston nominate 'higher salary or benefits.'
-- Company reputation is considered 'very important' in job selection and
retention by 55 percent of baby boomers but only 41 percent of Gen Y.
-- 44 percent of Gen Y are 'very confident' in their employers' ability to
be good corporate citizens, higher than for both Gen X (41 percent) and
baby boomers (39 percent).
The reputation of an organization is shown to be a key element
in the way that employees and prospective employees weigh their
career decisions. In assessing a firm's reputation, employees place
most weight on the quality of its leadership, products and
services, and employees. Least important are features such as
global presence, financial performance and initiatives aimed at
fostering corporate social responsibility.
"People are most engaged with their jobs when they are
comfortable with the way they are being managed, and when they have
the opportunity to progress as a result of performing stimulating
and challenging work," notes Webster. "Salary and benefits are
clearly important motivators but they have to be accompanied by
measures that encourage personal growth and development in order to
build a high performing workplace," he concludes.
For more information about the survey results and key global
findings, please visit the Kelly Global Workforce Index.
About the Kelly Global Workforce Index The
Kelly Global Workforce Index is an annual survey revealing opinions
about work and the workplace from a generational viewpoint.
Approximately 134,000 people from North America, Europe, and Asia
Pacific responded to the 2010 survey with results published on a
quarterly basis. In 2009, Kelly Services was the recipient of a
MarCom Gold Award for the Kelly Global Workforce Index in the
Research/Study category.
About Kelly Services Kelly Services, Inc.
(NASDAQ: KELYA) (NASDAQ: KELYB) is a leader in providing workforce
solutions. Kelly offers a comprehensive array of outsourcing and
consulting services as well as world-class staffing on a temporary,
temporary-to-hire and direct-hire basis. Serving clients around the
globe, Kelly provides employment to 480,000 employees annually.
Revenue in 2009 was $4.3 billion. Visit www.kellyservices.com.
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Media contact: Kathy Fisher Kelly Services +1 248 244-4909
kathy_fisher@kellyservices.com
Kelly Services (NASDAQ:KELYA)
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