Job Searches Go Viral as Individuals Embrace Social Media
20 Novembre 2013 - 3:16PM
Marketwired
Job Searches Go Viral as Individuals Embrace Social Media
Latest Findings From Kelly Global Workforce Index(TM)
TROY, MI--(Marketwired - Nov 20, 2013) - Social media is
transforming the way people find work and engage in work, according
to workforce solutions leader Kelly Services (NASDAQ: KELYA)
(NASDAQ: KELYB). According to the Kelly Global Workforce Index
(KGWI), an annual survey conducted by Kelly, employees today are
increasingly using social media to network and identify employment
opportunities.
The survey canvassed the views of approximately 21,000 people
across the Americas region, comprising the United States, Canada,
Mexico, Puerto Rico and Brazil.
According to the survey results, two-in-five respondents, or 41
percent, say they were contacted through social media about an
employment opportunity in the last year while 14 percent of
respondents stated they secured a job through social media during
the same time period.
Within the Americas, Brazil stands out as something of a social
media hotspot, with 74 percent of respondents stating they have
been contacted about a potential job opportunity via a social media
site or network. In Mexico, 48 percent of respondents were
contacted via social media compared to 39 percent in both Canada
and the United States.
Also in Brazil, 44 percent of survey respondents stated they
secured a job through social media, compared with 25 percent in
Mexico, 14 percent in Canada, and 11 percent in the U.S.
According to Kelly Services' findings, the spread of social
media in the community is mirrored in the workplace where employees
are discussing their work, their employers and canvassing job
openings and career choices.
"Employees are more social and more flexible in the way they
engage with trusted friends and work colleagues on social media,
and, increasingly, they expect to have access to technology in the
workplace to enable that," said Michael Webster, Executive Vice
President, Americas Region for Kelly Services.
The phenomenon is not confined to younger generations. While
more Gen Y (18 percent) secured a job in the past year through
social media, 14 percent of Gen X and 12 percent of baby boomers
did so.
Results of the survey in the Americas also show:
- 39 percent say that they are now more inclined to search for
jobs on social media than through traditional methods, including
newspaper advertisements, online job boards or recruitment
companies.
- 32 percent say that they use their social media networks when
making career or employment decisions.
- 35 percent say the use of personal devices such as
smartphones, laptops and tablets in the workplace is either
"important" or "very important."
- 39 percent say that the ability to use their
employer-provided device for both work and personal use
rates "highly influential" and "very highly influential" in
deciding where to work.
"Social media is rapidly revolutionizing the recruitment process
because it broadens the access to an enormous pool of candidates,"
Webster said. "We are also seeing the impact access to 'smart'
technology has on retention, as the work and personal lives of
today's employees is more commonly blended together. Suddenly
employees have the flexibility to engage socially or accomplish
work tasks at any given time."
Complete findings are published in a new report, Social
Media and Technology. For more information about the
Kelly Global Workforce Index and key regional and
generational findings, please visit the Kelly® Press Room
or www.kellyservices.com.
About the Kelly Global Workforce Index™
The Kelly Global Workforce Index (KGWI) is an annual global
survey revealing opinions about work and the workplace.
Approximately 122,000 people across the Americas, EMEA and APAC
regions responded to the survey. This survey was conducted online
by RDA Group on behalf of Kelly Services.
About Kelly Services®
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) is a leader
in providing workforce solutions. Kelly offers a comprehensive
array of outsourcing and consulting services as well as world-class
staffing on a temporary, temporary-to-hire, and direct-hire basis.
Serving clients around the globe, Kelly provides employment to more
than 550,000 employees annually. Revenue in 2012 was $5.6 billion.
Visit www.kellyservices.com and connect with us on Facebook,
LinkedIn, & Twitter. Download The Talent Project, a free iPad
app by Kelly Services.
Media contact: Jane Stehney Kelly Services (248) -244-5630
stehnja@kellyservices.com
Kelly Services (NASDAQ:KELYA)
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