gamescom 2016 Audiences Get First Chance to Experience "Big
Betty"
COLOGNE, Germany, Aug. 17, 2016 /PRNewswire/ -- From center stage
on the appropriately named new esports roadshow truck "Big Betty",
Allied eSports announced today the formation of its new
European-venture, ELC Gaming, at an unveiling event at gamescom.
ELC Gaming is the owner and operator of Big Betty, the first of its
kind mobile esports arena that serves as both a competition venue
and full-service content production unit.
Photo - http://photos.prnewswire.com/prnh/20160817/398828
Logo - http://photos.prnewswire.com/prnh/20160817/398827
ELC Gaming will be launching the ESPORT LEGENDS CUP in 2017
where players will compete online and on the Big Betty stage for
fame, prize money and the chance for their names to be engraved on
the Legends Cup for eternal glory. Big Betty will be on tour in
Europe this fall allowing gamers
to experience the competition atmosphere on the Truck and the
chance to win prize money and ELC partner products. The ELC Europe
Tour is set to begin at Holstenhallen in Neumunster, Germany from September
30 to October 2 and will include events with Blizzard
Entertainment title Hearthstone, Riot Games title League of Legends
and more games to follow. More tour dates will be announced
following gamescom.
"Our goal with ELC Gaming is to bring the excitement of
professional esports competition to the everyday gamer's backyard,"
Jud Hannigan, Senior Vice President
of Allied eSports said. "Big Betty provides us with both the
mobility and production assets to deliver a truly unique and elite
esports experience all across Europe."
The 21.5-meter (70.5 feet) long and 12.5-meter (41 feet) wide
Big Betty weighs 31 tons and is equipped with the following
features:
- Competition stage with room for 24 gaming stations
- 20 Large LED and TV Displays
- State-of-the-art production equipment and control room
- Concert style lighting and audio system
- Full streaming and broadcast capability
- Outdoor 'game-day' studio
- Caster Booth inside Big Betty
- Roof-top VIP Player Lounge
- The ESPORT LEGENDS CUP
The ESPORT LEGENDS CUP trophy has been produced by the creators
of the UEFA Champions League Cup and is handmade from the finest
material under an intense production process that spanned more than
150 hours. Wherever Big Betty travels, the ESPORT LEGENDS CUP will
be on display for live crowds and viewers to see.
ELC Gaming was launched by Allied eSports to complement its
global esports property network and tournament plans. With the
addition of Big Betty in Europe
the Allied eSports Property Network also includes its recently
announced investment in Esports Arena in North America and Wangyu eSports Arena, the
company's first arena which opened in Beijing in November of 2015. Allied eSports is
planning to have up to 10 properties around the world over the next
3 to 5 years.
"Big Betty and the ESPORT LEGENDS CUP will be key assets for our
regional and global tournament plans that are coming in 2017,"
Hannigan said. "In addition to our own tournaments, we are looking
forward to working together with game publishers, partners and
municipalities to bring the impact and excitement of Big Betty to
their events as well."
Led by a management team whose experience spans esports event
production and streaming, on-air talent, broadcasting, marketing
and media, ELC Gaming and Big Betty will be on display throughout
gamescom 2016 running and streaming matches at set-times each day
with both professional gamers as well as members of the gamescom
crowd. Popular YouTubers and casters will be streaming from Big
Betty throughout gamescom including famous German YouTube icon
Simon Unge.
"Our aim for gamescom and beyond is to deliver exciting
competition experiences for players as well as captivating streams
for audiences to tune in to," Ian
Langstaff, CEO of ELC Gaming said. "The ELC Europe tour this
fall is a first taste for gamers around Europe. There will be much more to come in the
future from Big Betty and ELC Gaming."
Up for grabs for winners at events at gamescom are special
prizes from partners RAZER, noblechairs, ZOTAC, Kingston HyperX and
Sansibar.
"We are especially pleased to have such household names in the
industry partnering with us for the launch here at gamescom,"
Langstaff said. "It has been a positive indication that we are off
to a solid start watching these respected companies share in our
excitement in the lead up to Big Betty's debut."
For more information on ELC Gaming, the ESPORT LEGENDS CUP, the
ELC Europe Tour and Big Betty, please visit www.elcgaming.com.
Allied eSports Contact
Koven
Song - koven@allied-esports.com - +86-10-82378118
ELC Gaming Contact
Mike
Hillen - mike@elcgaming.com
About Allied eSports
Allied eSports is a joint
venture of the largest esports, sports and entertainment companies
in China -- Ourgame International
(SEHK: 6899), Wangyu Wangka -- the largest internet cafe chain in
China, KongZhong (Nasdaq: KZ),
Ourpalm (SZSE: 300315) and iRena (NEEQ: 834358). The company's
mission is to build a global competitive esports property designed
to connect players and fans via a network of arenas around the
world which will serve as both battlegrounds and content generation
hubs. The Allied eSports Property Network currently consists of
Wangyu eSports Arena in Beijing,
Esports Arena in Santa Ana,
California and the Big Betty esports roadshow and production
truck in Europe.
About ELC Gaming
ELC Gaming is the owner and operator
of the first esports roadshow and production truck -- Big Betty --
as well as the organizer of the ESPORT LEGENDS CUP which will
launch in 2017. The company is a subsidiary of Allied eSports and
Big Betty is a member of the Allied eSports Property Network. In
addition to the ESPORTS LEGENDS CUP, ELC Gaming will host Allied
eSports-organized tournaments and leagues in the future.