LifeVantage® Introduces TrueScience® TrueRenew Daily Firming Complex, A Better-than-Cosmetic Retinol Alternative
02 Novembre 2023 - 4:30PM
LifeVantage Corporation (Nasdaq:LFVN), a leading health and
wellness company with products designed to activate optimal health
processes, today announced the launch of TrueScience® TrueRenew
Daily Firming Complex, an innovative, cleaner, kinder cosmetic
retinol-alternative. The comprehensive product, proven to tackle 11
visible signs of aging, ushers in a new era for the brand’s
TrueScience® Activated Skincare line.
TrueRenew
TrueRenew was designed to be a perfect outside
complement to the inner activation power of Protandim® Nrf2
Synergizer® and TrueScience® Liquid Collagen. These two products
currently make up the brand’s top-selling product stack, Healthy
Glow Essentials.
The highly demonstrable product was also
designed with LifeVantage Consultant businesses in mind. The global
retinol market is exploding and is expected to reach $1.79 billion
by 2030, expanding at a CAGR of 3.8% from 2023 – 2030 [based on a
report from Grand View Research]. Rising consumer demand for
retinol alternatives is anticipated to further boost this thriving
global market.
“TrueRenew is another great example of
LifeVantage’s proven capabilities in developing innovative products
that leverage our proprietary expertise with activation [science],”
said Steve Fife, President and CEO. “Our team comes to work every
day excited to deliver best-in-class, differentiated products that
help our Consultants build successful businesses by providing
consumers with highly unique [and effective] solutions to achieve
their health and wellness goals.”
“We were inspired by the age-defying benefits
that cosmetic retinol delivers but wanted a more natural, higher
performing treatment that also mitigates harsh side effects like
dryness, irritation and increased sensitivity to the sun,” said
Lisa Barnes, VP of Research and Development. “TrueRenew is a
formula like none other and delivers more lifted, firmer,
smoother-looking skin with none of the downsides of retinol.
Activated skincare is all about ensuring you look as good as you
feel on the inside. Our other leading activators deliver synergized
internal benefits and with TrueScience® it’s all about maximizing
those benefits for your body’s largest organ, the skin.”
The visible benefits of TrueRenew are
clinically-backed by a 6-week third-party clinical trial overseen
by a board-certified dermatologist. The results show statistically
significant, visible results starting as early as three weeks from
first use. These 11 clinical benefits include improvements
in:
- Firmness
- Lift
- Tightness
- Lines
- Hydration
- Bounce
- Plumpness
- Smoothness
- Tone
- Radiance
- Complexion
TrueRenew was pre-launched to Consultants in the
United States and attendees of the company’s Global Convention in
San Antonio, Texas on October 6. Pre-launch for international
Consultants started on October 20. TrueRenew is available to all
global consumers in most LifeVantage markets starting today.
About LifeVantage
Corporation LifeVantage Corporation (Nasdaq:
LFVN), the activation company, is a pioneer in nutrigenomics, the
study of how nutrition and naturally occurring compounds affect
human genes to support good health. The Company engages in the
identification, research, development, formulation and sale of
advanced nutrigenomic activators, dietary supplements, nootropics,
pre- and probiotics, weight management, skin and hair care, bath
& body, and targeted relief products. The Company’s line of
scientifically-validated dietary supplements includes its flagship
Protandim® family of products, LifeVantage® Omega+, ProBio, IC
Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary
supplements, the TrueScience® line of skin, hair, bath & body,
and targeted relief products. The Company also markets and sells
Petandim®, its companion pet supplement formulated to combat
oxidative stress in dogs, Axio® its nootropic energy drink mixes,
and PhysIQ, its smart weight management system. LifeVantage was
founded in 2003 and is headquartered in Lehi, Utah. For more
information, visit www.lifevantage.com.
Public Relations
Contact: Jennifer Rumble, CerconeBrownCompany(704)
923-6378 jrumble@cerconebrown.com
Investor Relations Contact: Reed Anderson,
ICR (646) 277-1260 reed.anderson@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/941169c1-3ea4-4e87-9859-742e609b6be3
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