LRAD LRAD Corporation

LRAD Corporation (NASDAQ: LRAD), a global leader in long range voice broadcast systems and advanced mass notification solutions, today announced the receipt of an order for Genasys public safety mass notification systems and software from a California city. The Company’s cloud-based Command and Control software will remotely activate and control the systems.

According to the report from the city’s staff that recommended the order, “Although there are many scenarios that LRAD could be helpful in resolving, we see the use of LRAD directed toward disaster communications. During wildland fire conflagrations and other dangerous incidents, a few individuals or several thousand people may be affected. LRAD systems are highly effective in communicating warnings, instructions, and notifications throughout incident sites and over vast areas during life-threatening events.”

“Our voice broadcast systems will include satellite connectivity and replace the sirens currently installed in five locations throughout the city,” commented Richard S. Danforth, Chief Executive Officer of LRAD Corporation. “The order includes annual maintenance and licensing fees.”

“LRAD’s Genasys systems are integrated with FEMA’s Integrated Public Alert and Warning System (IPAWS) and feature multiple activation and control methods to ensure critical information is delivered when power and communication infrastructure fails,” Danforth continued. “The catastrophic wildfires that devastated several California wildland-urban interface areas over the last two years underscore the necessity of having full-featured emergency warning systems that provide clear, audible and concise instructions to residents.”

The Company also announced $1.1 million in international and domestic Genasys orders, which includes the California city order, and commented on the recent rebranding of its mass notification business.

“With the recent completion and launch of our Command and Control software, which integrates and manages LRAD mass notification voice broadcast systems and Genasys mobile alert mass messaging SaaS solutions, we have rebranded the Company’s mass notification business under our Genasys brand,” stated Richard S. Danforth, Chief Executive Officer of LRAD Corporation. “The LRAD brand is known throughout the world and is well-suited for defense and law enforcement applications. Our Genasys brand better addresses the school and campus safety, emergency warning, and public safety markets, and better positions the Company’s mass notification business of hardware system sales and SaaS-based recurring revenue.”

Danforth concluded, “We are working several public safety opportunities that are expected to culminate in mass notification orders this year.”

LRAD’s Genasys solutions are revolutionizing emergency warning and mass notification:

• 60°– 360° voice and siren broadcast systems 

• The industry’s best vocal clarity, highest Speech Transmission Index, and largest area coverage
• Satellite control and solar power options 

• Geospatially-controlled mobile phone alerts 

• Easily integrates with external inputs and sensors 

• Industry-leading activation and control options 

• Compatible with major emergency warning protocols and system integrations 


Cloud or premises based, remotely monitored and activated by TCP/ IP, fiber, satellite, Wi-Fi, digital or analog radio, Ethernet, or hard wire, LRAD’s Genasys systems are the most flexible and easily configured mass notification solutions available.

For more information, go to: LRAD Genasys Overview

About LRAD Corporation

The Company's proprietary Long Range Acoustic Devices® and revolutionary Genasys™ public safety mass notification solutions are designed to enable users to safely hail and warn, notify and direct, prevent misunderstandings, determine intent, establish large safety zones, resolve uncertain situations, and save lives.

LRAD systems are in service in 72 countries around the world in diverse applications including public safety mass notification, defense, law enforcement, homeland and border security, critical infrastructure protection, fire rescue, incident management, maritime and port security, and wildlife control and preservation. For more information, visit LRAD.com.

Forward Looking Statements 

Except for historical information contained herein, the matters discussed are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on these statements. We base these statements on particular assumptions that we have made in light of our industry experience, the stage of product and market development as well as our perception of historical trends, current market conditions, current economic data, expected future developments and other factors that we believe are appropriate under the circumstances. These statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements. These risks and uncertainties are identified and discussed in our filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management’s expectations as of the date hereof. Future results may differ materially from our current expectations. For more information regarding other potential risks and uncertainties, see the “Risk Factors” section of the Company’s Form 10-K for the fiscal year ended September 30, 2018. LRAD Corporation disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated.

Company Contact

E. Brian Harvey
Director, Investor Relations and Capital Markets
858.753.8974  
ebharvey@lrad.com