Marchex Launches Next-Generation Local Advertising Platform
30 Juillet 2008 - 9:05AM
Business Wire
Marchex, Inc. (NASDAQ: MCHX) (NASDAQ: MCHXP) a local search and
advertising company, today announced that it has launched Marchex
Connect 2.0, its next-generation local advertising platform.
Marchex Connect 2.0 integrates three important advertising
products: online advertising, call-based advertising and Business
Profile Pages, which are fully trackable branded Web pages that
give advertisers an immediate local online presence. Marchex
Connect serves national advertisers who want to target locally and
large businesses, such as Yellow Pages and media companies, who
want to sell local advertising under their own brand to their
customers. In addition, the company has formed the Marchex Digital
Platform Group, uniting Marchex�s voice services, interactive
marketing and platform development teams to better provide
integrated local advertising products, services and analytics for
its customers. �We have invested heavily to build a
performance-based, local-centric advertising platform for local
resellers and advertisers that integrates online and call-based
advertising products and services at scale, all supported by
sophisticated reporting and analytics,� said John Keister, Marchex
President and COO. �Our goal at Marchex is to accelerate the
adoption of local online advertising and to deliver the highest
volume of quality local leads to our advertisers at the most
reasonable cost in the marketplace.� Next-Generation Local
Advertising Platform Marchex Connect � which supports more than
65,000 local advertisers � offers a range of performance-based
advertising products that can be used either as a fully-integrated
product suite or on an individual basis, including: Business
Profile Pages Provides advertisers with an immediate branded local
online presence that is fully optimized to drive click- and
call-based local leads from both paid and organic search results.
The optimized Web pages track and provide comprehensive reporting
on all actions taken on the page, including: click-throughs, calls
generated, emails sent, forms filled out, coupon, and map print
outs, all of which provide the advertiser full data on their online
marketing performance and return on investment (ROI). (For an
example, please click here.) Integrated Online Performance-Based
Lead Generation Marchex Connect brings together its proven online
lead generation and call-based advertising capabilities to deliver
performance-based click and call lead packages that are tracked and
reported. The lead packages can be on a guaranteed basis, which
provides advertisers with a set number of leads, or on a budget
basis, where Marchex manages the advertiser�s budget across
multiple search engines and vertical and local Web sites.
Comprehensive Call-Based Advertising Products and Services Marchex
Connect delivers comprehensive call-based advertising products and
analytics, including call tracking for online and offline
campaigns, pay-per-phone-call, form-to-phone, and reverse proxy,
which enables all phone calls generated by an advertiser�s Web site
to be tracked and reported. Diversified Advertising Distribution
Distribution is built according to the advertiser or partner needs
and is available via all major search engines, leading local Web
sites and premium vertical Web sites. Proof of ROI Custom reporting
and detailed analytics that prove performance and ROI for both the
partner and the local advertiser. By providing an immediate online
presence integrated with call-based lead generation and numerous
other trackable user actions, Marchex Connect addresses a number of
the primary needs for local advertisers. It is estimated that only
1 million � out of an estimated 15 million � SMBs in the United
States are currently advertising online1 and of the 42% of SMBs
that have Web sites, the majority are rudimentary at best.2 In
addition, according to The Kelsey Group�, 71% of SMBs would rather
pay for phone calls to their business than solely clicks to their
Web site.3 �The Internet is primarily a consumer research and
marketing platform that drives offline transactions,� said Greg
Sterling, principal, Sterling Market Intelligence. �However,
tracking that offline sales impact has been very challenging. The
range of tools that Marchex�s new platform provides will help make
the relationship between online leads and offline sales much more
transparent.� Marchex Digital Platform Group With today�s launch,
Marchex subsidiaries VoiceStar and Traffic Leader have been unified
under the Marchex Digital Platform Group to leverage the Marchex
Connect platform and provide integrated, locally-focused
advertising services including: Full Advertising Campaign
Management � All campaigns are managed by a dedicated team of
online marketing and call-based advertising experts. Strategic
Consulting for Resellers � Leveraging Marchex�s unique intellectual
property regarding pricing and product strategies to appropriately
balance and expand the total offline and online spends of an
advertiser, and to maximize ROI goals. Sales Channel Training �
Custom in-field and Web-based training programs to equip Marchex
partners� local sales forces with the knowledge and sales materials
they need to successfully migrate their local advertisers� spend
online. For more information on Marchex Connect and the Marchex
Digital Platform Group, visit www.marchex.com. About Marchex, Inc.
Marchex (www.marchex.com) is a local search and advertising
company. Marchex�s innovative advertising platform delivers search-
and call-based marketing products and services for local and
national advertisers. Marchex�s local search network, one of the
largest online, helps consumers make better, more informed local
decisions through its content-rich Web sites that reach tens of
millions of unique visitors each month. Forward-Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release
regarding our strategy, future operations, future financial
position, future revenues, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex�s actual results to differ materially from
those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. All of the
information provided in this release is as of July 30, 2008 and
Marchex undertakes no duty to update the information provided
herein. 1 Sterling Market Intelligence, 2007 2 The User Revolution,
Piper Jaffray, 2007 3 The Kelsey Group and ConStat, Inc., 2005
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