MakeMyTrip Limited Announces Partnership with Leading AI-Enabled Travel Booking App Hopper
14 Octobre 2021 - 4:00PM
Gurugram and New York, October 14, 2021: MakeMyTrip Limited
(NASDAQ: MMYT) (the “Company”), India’s leading online travel
company, today announced its partnership with Hopper, one of the
top travel booking apps for flights, hotels and car rentals, to
help travelers save money with personalized recommendations and
flexible booking capabilities. Through this partnership, MakeMyTrip
aims to further enhance the flight booking experience by boosting
its recently launched Price Lock feature. Hopper's Price Freeze
technology will power MakeMyTrip’s Price Lock feature and enable
customers to lock in flight fares for up to seven days while they
are in the process of firming up their travel plans.
Since its launch this year, the feature has seen increased
adoption amongst flyers as the need for flexible travel has risen
sharply post-pandemic. As travel bounces back, the company hopes to
see travelers across India actively opting for and benefitting from
Price Lock feature. By partnering with Hopper, MakeMyTrip plans to
leverage its Price Freeze technology that has proven to drive
conversions and increase revenue while offering transparency and
flexibility to its customers.
Commenting on the partnership and the benefits that MakeMyTrip
aims to pass on to its flyers, Rajesh Magow, Co-founder & Group
CEO, MakeMyTrip shared, “Flexibility is the future of travel – it
is how we want to build back demand and put consumer confidence
back in booking travel freely, just as they did before the
pandemic. As we double down in our efforts to enrich the flight
booking experience on the MakeMyTrip platform, we are partnering
with Hopper to make use of its innovative technology and pass on
the benefits of smart and prudent flight booking to travelers. We
are thrilled to extend valuable benefits and bring home best global
practices of predictive pricing through Hopper’s data-driven
capabilities and AI-rich airfare forecasting tools for our
customers.”
Expressing excitement at joining hands with MakeMyTrip, Frederic
Lalonde, CEO and Co-Founder of Hopper, said, “Consumer expectations
have changed over the past year and a half, and flexibility is a
make-it or break-it factor for travelers. Hopper’s Price Freeze
technology will empower MakeMyTrip customers to plan and book their
trips with peace-of-mind. As travel continues to rebound, and even
enters a travel supercycle, Hopper Cloud is providing the fintech
solutions that drive conversions and revenue.”
With the addition of Hopper’s predictive algorithms and
AI-enabled dynamic pricing tools, MakeMyTrip will be able to
protect travelers against airfare volatility. By offering an
opportunity for users to lock in low fares before they rise,
Hopper's Price Freeze algorithms also help solve one of the major
dilemmas of travelers – when is the best time to book my trip?
Hopper is powering this partnership as part of its B2B initiative,
Hopper Cloud.
About MakeMyTrip: MakeMyTrip Limited is India's leading
online travel company. We own and operate well-recognized online
brands, including MakeMyTrip, Goibibo and redBus. Through our
primary
websites, www.makemytrip.com, www.goibibo.com, www.redbus.in,
and mobile platforms, travellers can research, plan and book a wide
range of travel services and products in India as well as overseas.
Our services and products include air ticketing, hotel and
alternative accommodations bookings, holiday planning and
packaging, rail ticketing, bus ticketing, car hire and ancillary
travel requirements such as facilitating access to third-party
travel insurance and visa processing.
About Hopper: Hopper is the world’s fastest-growing
mobile-first travel marketplace. By leveraging massive amounts of
data and machine learning, the company has developed several unique
fintech solutions that help customers save money and travel better.
Through its B2B initiative, Hopper Cloud, the company is
syndicating its fintech solutions, infrastructure, and agency
content. Whether it’s pricing volatility or trip disruptions,
Hopper’s proprietary suite of fintech solutions address every pain
point in the customer journey while driving conversion, repeat
purchases, and profitability.
For more details, please contact: Jonathan Huang
MakeMyTrip Limited Vice President - Investor Relations +1 (917)
769-2027 jonathan.huang@go-mmt.com.com
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