Momentive Announces Inaugural State of Surveys Report, Revealing Changing Trends in SurveyMonkey Usage Over Time
13 Décembre 2022 - 3:00PM
Business Wire
By analyzing millions of surveys taken on
SurveyMonkey over the course of a decade, researchers uncovered
some of the societal trends that drove massive change in how we
live and work, and what we stand for
Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and
GetFeedback, today announced the findings of its inaugural State of
Surveys report. Through the lens of surveys taken on SurveyMonkey
from as far back as 2012 through 2022, Momentive identified the
evolving ways in which people asked and answered questions. From
this analysis, three themes emerged to define the current state of
surveys: the growing inclusion of non-binary gender options, the
rise of mobile survey-taking, and the rise and and fall of hot
topics from recent years including DEI, COVID-19, and remote
work.
In the U.S., gender inclusivity is growing
- As awareness of gender diversity continues to rise, gender
options in surveys have significantly changed in the past
decade.
- The percent of surveys with gender questions that include more
than two gender options has quadrupled from 16.4% to 64.0% in the
past decade.
- The specificity of labels has changed, too: “other” was the
most common non-binary option until 2021, when “non-binary” took
the lead. Now, 1 in 5 (21.1%) surveys that ask about gender include
“non-binary” as an answer option, compared with 13.2% that use
“other.”
Fleeting trends: COVID-19 and remote work rise and fall in
U.S. surveys
- COVID-19 and coronavirus mentions skyrocketed at the onset of
the pandemic, reaching nearly 1 in 4 (22.9%) of all U.S. surveys at
its peak in May 2020.
- Interest in COVID-19 has continued to decline since that peak
and is now mentioned in just 2% of surveys at the end of 2022.
- With city-wide shutdowns and in-person restrictions rolling out
in early 2020, remote work mentions saw a sharp rise, getting
mentioned in 10% of all surveys in May 2020.
- However, as COVID-19 restrictions began to lift, interest in
remote work has now declined to nearly pre-pandemic levels
(mentioned in 0.4% of surveys in January 2019 and 0.6% of surveys
in November 2022).
In U.S. surveys, Diversity, Equity, and Inclusion (DEI)
proves to be more than a fad
- Mentions of DEI in surveys saw an increase in June 2020, after
the murder of George Floyd (1.8% in May 2020 to 3% in June
2020).
- From June 2020 to November 2022, DEI is consistently mentioned
in nearly 4% of all U.S. surveys on SurveyMonkey and shows no signs
of waning.
The global march toward mobile
- With smartphones becoming a global standard of Internet
accessibility, mobile survey-taking continues to prove popular
among survey respondents.
- Globally, the percentage of surveys taken on mobile in Q4 2022
(56.6%) already far exceed those taken on non-mobile devices
(40.2%), a trend that sees no signs of slowing down.
- The U.S. is an outlier, lagging far behind all other countries
in mobile survey-taking in Q4 2022 (43.7% in the U.S. versus 64.0%
rest of world).
“The questions people choose to ask can tell us so much more
than you might expect,” said Laura Wronski, director of research at
Momentive. “Our customers turn to surveys to answer tough questions
about everything from customer experience to employee engagement to
brand sentiment. In doing so, they reveal how our collective
language, priorities, and expectations are continuously evolving.
This report is our way of sharing the unique insights that piqued
our curiosity through the years, with the hope that it inspires you
to come up with new questions to gain deep insights.”
For more information, please visit
https://www.surveymonkey.com/curiosity/surveymonkey-research-2022-state-of-surveys/.
Methodology: This report analyzed millions of surveys
deployed globally on the SurveyMonkey platform from 2012 through
2022. Gender inclusion was calculated by dividing the number of
surveys with a gender question containing specific criterion (e.g.
number of answer options, keywords) by the total number of surveys
containing a gender question. Key trends were calculated by
dividing the number of surveys with questions containing specific
keywords by the total number of surveys fielded on SurveyMonkey.
Mobile usage was calculated by dividing the number of survey
responses taken on the specific device by the total number of
responses submitted on SurveyMonkey.
About Momentive
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and
analyzes human sentiment at scale. Momentive products, including
SurveyMonkey, GetFeedback, and Momentive brand and market insights
solutions, equip decision-makers at 345,000 organizations
worldwide with the insights they need to make decisions with speed
and confidence. Millions of users rely on Momentive to fuel market
insights, brand insights, employee experience, customer experience,
and product experience. Ultimately, the company’s vision is to
broaden the world’s perspective to shape the future of business.
Learn more at momentive.ai.
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