(Amendment No. 5)1
If the filing person
has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing
this Schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box ☐.
The information required
on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities
Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject
to all other provisions of the Act (however, see the Notes).
CUSIP No. M69676 209
1
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NAME OF REPORTING PERSONS
Custodian Ventures LLC
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) ☐
(b) ☐
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3
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SEC USE ONLY
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4
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SOURCE OF FUNDS
WC
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5
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CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e) ☐
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6
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CITIZENSHIP OR PLACE OF ORGANIZATION
Wyoming
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
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7
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SOLE VOTING POWER
- 0 -
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8
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SHARED VOTING POWER
635,877
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9
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SOLE DISPOSITIVE POWER
- 0 -
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10
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SHARED DISPOSITIVE POWER
635,877
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11
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
635,877
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12
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
SHARES ☐
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13
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
14.15%
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14
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TYPE OF REPORTING PERSON
OO
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CUSIP No. M69676 209
1
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NAME OF REPORTING PERSONS
ACTIVIST INVESTING LLC
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) ☐
(b) ☐
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3
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SEC USE ONLY
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4
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SOURCE OF FUNDS
WC
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5
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CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e) ☐
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6
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CITIZENSHIP OR PLACE OF ORGANIZATION
New York
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
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7
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SOLE VOTING POWER
- 0 -
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8
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SHARED VOTING POWER
635,877
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9
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SOLE DISPOSITIVE POWER
- 0 -
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10
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SHARED DISPOSITIVE POWER
635,877
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11
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
635,877
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12
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
SHARES ☐
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13
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
14.15%
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14
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TYPE OF REPORTING PERSON
OO
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CUSIP No. M69676 209
1
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NAME OF REPORTING PERSONS
David Elliot Lazar
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) ☐
(b) ☐
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3
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SEC USE ONLY
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4
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SOURCE OF FUNDS
AF
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5
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CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e) ☐
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6
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CITIZENSHIP OR PLACE OF ORGANIZATION
USA, Israel
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
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7
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SOLE VOTING POWER
- 0 -
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8
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SHARED VOTING POWER
635,877
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9
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SOLE DISPOSITIVE POWER
- 0 -
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10
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SHARED DISPOSITIVE POWER
635,877
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11
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
635,877
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12
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
SHARES ☐
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13
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
14.15%
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14
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TYPE OF REPORTING PERSON
IN
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CUSIP No. M69676 209
The following constitutes
the Schedule 13D filed by the undersigned (the “Schedule 13D”).
Item 1. Security and Issuer.
This statement relates
to the Ordinary Shares, NIS 0.03 par value (the “Shares”), of Mer Telemanagement Solutions Ltd., an Israeli corporation
(the “Issuer”). The address of the principal executive offices of the Issuer is 15 Hatidhar Street, Ra’anana
4366517, Israel.
Item 2. Identity and Background.
(a) This statement
is filed by:
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(i)
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Custodian Ventures LLC, a Wyoming limited liability company (“Custodian”), with respect to the Shares directly owned by it; and
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(ii)
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Activist Investing LLC, a New York limited liability company (“Activist”), with respect to the Shares directly owned by it; and
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(iii)
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David Elliot Lazar, individually and as the sole member and Chief Executive Officer of Custodian and Activist.
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Each of the foregoing
is referred to as a “Reporting Person” and collectively as the “Reporting Persons.” Each of the Reporting
Persons is party to that certain Joint Filing Agreement, as further described in Item 6. Accordingly, the Reporting Persons are
hereby filing a joint Schedule 13D.
(b) The principal
business address of the Reporting Persons is 1185 Avenue of the Americas, 3rd Floor, New York, New York 10036.
(c) The principal
business of Custodian is investing in securities and engaging in all related activities and transactions. The principal occupation
of Mr. Lazar is serving as Chief Executive Officer of Custodian.
(d) No Reporting
Person has, during the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
(e) No Reporting
Person has, during the last five years, been party to a civil proceeding of a judicial or administrative body of competent jurisdiction
and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
(f) Mr. Lazar
is a citizen of the United States of America and of Israel.
Item 3. Source and Amount of Funds or
Other Consideration.
The Shares purchased
by Custodian were purchased with working capital (which may, at any given time, include margin loans made by brokerage firms in
the ordinary course of business) in open market purchases, except as otherwise noted. The aggregate purchase price of the 635,877
Shares directly beneficially owned by Custodian is approximately $1,428,772, excluding brokerage commissions.
CUSIP No. M69676 209
Item 4. Purpose of Transaction.
Present
a Position Statement by the Reporting Persons with respect to the proposals to be voted on in the Company’s general meeting
of shareholders to be held on May 5, 2021. The Reporting Persons’ Position Statement is attached hereto as Schedule A.
CUSIP No. M69676 209
Item 5. Interest in Securities of the
Issuer.
The
aggregate percentage of Shares reported owned by each person named herein is based upon 4,494,323 Shares outstanding, which is
the total number of Shares outstanding as of March 25, 2021, as published by the Issuer.
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A.
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Custodian
Ventures LLC
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(a)
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As
of the close of business on April 1, 2021, Custodian directly beneficially owned 635,877 Shares.
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Percentage:
Approximately 14.15%
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(b)
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1.
Sole power to vote or direct vote: 0
2. Shared power to vote or direct vote: 635,877
3. Sole power to dispose or direct the disposition: 0
4. Shared power to dispose or direct the disposition: 635,877
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(c)
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No transactions were made in the Shares by Custodian since the filing of the 13D/A4 by Custodian on March 31, 2021.
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B.
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Activist
Investing LLC
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(a)
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As of the close of business on April 1, 2021, Activist directly beneficially owned 635,877 Shares.
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Percentage: Approximately 14.15%
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(b)
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1. Sole power to vote or direct vote: 0
2. Shared power to vote or direct vote: 635,877
3. Sole power to dispose or direct the disposition: 0
4. Shared power to dispose or direct the disposition: 635,877
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(c)
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No transactions were made in the Shares by Activist since the filing of the 13D/A4 by Custodian on March 31, 2021.
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CUSIP No. M69676 209
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(a)
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Mr.
Lazar, as the sole member and Chief Executive Officer of Custodian and Activist, may be deemed the beneficial owner of the
635,877 Shares owned by Custodian, Activist and him individually.
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Percentage:
Approximately 14.15%
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(b)
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1.
Sole power to vote or direct vote: 0
2. Shared power to vote or direct vote: 635,877
3. Sole power to dispose or direct the disposition: 0
4. Shared power to dispose or direct the disposition: 635,877
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(c)
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No transactions were made in the Shares by Mr. Lazar since the filing of the 13D/A4 by Custodian on March 31, 2021.
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The
filing of this Schedule 13D shall not be deemed an admission that the Reporting Persons are, for purposes of Section 13(d) of
the Securities Exchange Act of 1934, as amended, the beneficial owners of any securities of the Issuer that he or it does not
directly own. Each of the Reporting Persons specifically disclaims beneficial ownership of the securities reported herein that
he or it does not directly own.
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(d)
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No person other
than the Reporting Persons is known to have the right to receive, or the power to direct the receipt of dividends from, or
proceeds from the sale of, the Shares.
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Item
6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer.
On April 9, 2021, the Reporting
Persons entered into a Joint Filing Agreement in which the Reporting Persons agreed to the joint filing on behalf of each of them
of statements on Schedule 13D with respect to the securities of the Issuer to the extent required by applicable law. The Joint
Filing Agreement is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
Other
than as described herein, there are no contracts, arrangements, understandings or relationships among the Reporting Persons, or
between the Reporting Persons and any other person, with respect to the securities of the Issuer.
Item
7. Material to be Filed as Exhibits.
CUSIP No. M69676 209
SIGNATURES
After reasonable inquiry
and to the best of his knowledge and belief, the undersigned certifies that the information set forth in this statement is true,
complete and correct.
Dated: April 9, 2021
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CUSTODIAN VENTURES LLC
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By:
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/s/ David Elliot Lazar
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Name:
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David Elliot Lazar
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Title:
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Chief Executive Officer
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/s/ David Elliot Lazar
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David Elliot Lazar
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SCHEDULE A
Position Statement
Mer Telemanagement Solutions Ltd.
15 Hatidhar St.,
Ra’anana 4366517
Israel
Attention:
Haim Mer, Chairman
Roy Hess, CEO
Ofira Bar, CFO
Scott Burell, Director
Isaac Onn, Director
Ronen Twito, Director
Varda Trivaks, Director
Dear Sir/Madam,
Re: Position Statement – Special General
Meeting of
Mer Telemanagement Solutions Ltd. (the “Company”)
Mr. David Elliot Lazar, directly,
and through his wholly owned companies, Custodian Ventures LLC (“Custodian”) and Activist Investing LLC (collectively:
“Lazar”) respectfully submits this position statement in connection with the items included on the agenda of
the Company’s special general meeting to be convened pursuant to Custodian’s demand letter dated January 18, 2021 (the
“Meeting” and the “Letter” respectively). Custodian delivered the Letter to the Company demanding
that the Meeting be convened, so that shareholders of the Company would be allowed to vote upon resolutions to remove the current
directors of the Company (except for the external directors) and appoint its proposed directors in their stead.
Lazar specializes in acquisitions
of and investments in underperforming and stagnant public companies traded on various exchanges and trading platforms around the
world. Lazar has significant experience in increasing shareholder value and is committed to driving positive change in management
practices for the benefit of all the Company’s shareholders.
As of April 1, 2021, Lazar beneficially
holds 635,877 ordinary shares of the Company. Lazar nor anyone on its behalf has a personal interest with respect to the termination
of office of the current members of the Company’s board of directors (the “Board”).
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1.
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Lazar’s Position on Proposal No. 1.1 –
Removal of Current Directors
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The Company has failed to achieve
any major milestone in recent years and although it has, supposedly, been looking for almost two years for operating businesses
to consummate a merger or a similar transaction with, no such opportunity has come to fruition.
The Board claims in its position
statement issued on March 25, 2021 along with the summon to the Meeting (the “Board’s Statement”), that
it signed a non-binding letter of intent (“LOI”) in December 2020 with a company it revealed no information
about (the “Target Company”). Not only that, the letter of intent is non-binding, but as revealed in the court
hearing held on March 3, 2021, which is referred to in the Board’s Statement, it does not even include a “No Shop”
provision, as is customary in letters of intent whereby parties to a potential transaction wish to express to one another their
commitment to the process.
The non-binding nature of the
LOI and the lack of a “No Shop” provision cast substantial doubt on the commitment of the Target Company to the process
and to getting a deal done. If, after searching for two years for merger candidates in a very ‘hot market’ where companies
trading on the Nasdaq are in high demand by private companies, all the Board could come up with is a non-binding LOI, which does
not even include a basic “No Shop” provision to support the seriousness of the parties’ intentions, then it is
clearly evident that the Board is utterly incompetent to negotiate deals or create value to the Company’s shareholders. The
Company’s depressed share price also serves as a clear evidence to the market’s complete lack of confidence in the
ability of the current directors and management of the Company to generate value to the Company’s shareholders.
The Board claims in
the Board’s Statement that it discussed potential candidates presented by Mr. Lazar, but by its nearly instant dismissive
responses to such potential opportunities, clearly no serious consideration was ever given to them. Some of such opportunities
presented to the Board were of companies in ‘hot sectors’, such as a Bitcoin Mining company with top class management
already associated with one of the largest Nasdaq companies in the space, which already comes with solid capital resources.
The “fear” of the
Board, as expressed in the Board’s Statement, that Mr. Lazar has only his own best interest in mind is baseless and misleading,
as Mr. Lazar is unequivocally committed to the interest of all the Company’s shareholders, and should he be elected to serve
on the Board, will act vigorously for the benefit of all shareholders. Also, the other “fear”, expressed in the Board’s
Statement, that Mr. Lazar lacks the business, managerial and market experience that are needed by the Company is, again, baseless
and misleading. Since 2012, having led and been involved in dozens of transactions involving publicly-traded companies, Mr. Lazar
has gained precisely the type of experience the Board is in dire need of.
Moreover, the Board further falsely
claims that Mr. Lazar failed to demonstrate the qualifications of the other nominees for election to the Board at the Meeting.
The director declarations and bios of said nominees were made available to the Board and clearly show their experience and background
are highly suitable for the needs of the Company.
Lazar’s sole purpose is
to cease the mismanagement which has led to the current Company’s position. Lazar recommends that all of the Company’s
shareholders VOTE FOR the removal from office, immediately following the Meeting, of each of the Company’s
current directors (except for the external directors) as stated under Proposal no. 1.1 of the proxy statement published for the
Meeting.
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2.
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Lazar’s Position on Proposal No. 1.2 –
Lazar Director Nominees
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Lazar believes that the current
directors must be replaced due to the continuous poor performance of the Company. In order to set the Company on a path to growth,
Lazar has proposed that the shareholders of the Company elect to appoint seasoned director candidates which have significant experience
and proven capabilities as directors, and members of senior management in publicly traded companies. Each of Messrs. David Elliot
Lazar, Uri Ben-Or and Eric Greenberg (the “Lazar Nominees”) has the skills and background that make a perfect
fit to the Company’s needs and circumstances.
Through a combination of experience, financial acumen, and a fresh and unbiased
perspective, Lazar believes that with the election of the Lazar Nominees, the Company’s management could greatly improve,
and shareholder value could meaningfully increase.
Should they be elected to the
Board, the Lazar Nominees intend to work tirelessly for the benefit of all the Company’s shareholders with an emphasis on
opportunities in ‘hot sectors’, such as Bitcoin Mining, Cryptocurrency Exchanges, Electric Vehicle’s and lithium-ion
battery companies which have the potential to unlock meaningful value to all the Company’s shareholders. Lazar is already
in communication with companies in the aforementioned sectors, and believes in his ability to complete such a transaction.
Lazar’s position on the
proposed resolution is that the Lazar Nominees are well-suited to serve as directors. Lazar recommends that all of the Company’s
shareholders VOTE FOR the election of the Lazar Nominees, as stated under Proposal No. 1.2 of the proxy
statement published for the Meeting.
See biographical information on
Lazar Nominees in Exhibit A.
Lazar’s arguments speak for themselves. The replacement
of the current directors of the Company (except for the external directors) has been long overdue and the election of the Lazar
Nominees to serve on the Company’s board of directors in their stead would be greatly beneficial for the Company and its
shareholders.
EXHIBIT A
David Elliot Lazar
Mr. Lazar is the CEO of both Custodian Ventures LLC & Activist Investing
LLC, which focus on spotting opportunities in the capital markets to increase shareholder value. Activist Investing specifically
specializes in "Turn Around Situations" in financially distressed public companies. Mr. Lazar has profound knowledge
of financial and operations management, public company management, accounting, audit preparation, due diligence reviews and SEC
regulations. In addition, Mr. Lazar has specific expertise in mergers and acquisitions and capital restructuring.
Uri Ben-Or
Mr. Ben-Or brings over twenty years of broad experience in corporate finance,
accounting, M&A transactions, and IPO’s. His experience includes serving as CFO of public life science companies traded
on the Tel Aviv Stock Exchange, Nasdaq and OTC. Mr. Ben-Or holds a BA degree in Business Administration from the College of Management,
Israel and an MBA from Bar-Ilan University, Israel and is a Certified Public Accountant.
Eric Greenberg
Mr. Greenberg has a BBA, and an MBA in Finance with over 30 years of capital
markets experience. As a trader and portfolio manager at hedge funds, his areas of expertise included the development of trading
strategies, portfolio management and deal structuring. Mr. Greenberg was a Co-Founder of Blink Charging Co, a leader in the EV
charging industry. In addition, Mr. Greenberg provides services for companies across a variety of industries, such as life sciences,
fintech, internet platforms, and others.
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