AIRPORT CITY, Israel,
March 20, 2017 /PRNewswire/ --
MySize Inc. (the "Company") (NASDAQ: MYSZ; TASE: MYSZ),
developer of proprietary, smartphone measurement applications,
announced today progress in the development of its MySizeID
measurement application for on-line apparel shopping. The
Company is pleased to report that the first test application of the
MySizeID application is ready for demonstration and initial
trialing by parties pre-selected by MySize Inc.
The application is designed to use a person's body measurements
to help determine correct apparel sizes when shopping on-line.
To begin, the app measures the hip breadth, and uses
statistical, mathematical algorithms to recommend the most
appropriate size trousers.
The app is the result of a research and development effort that
combines:
- Anthropometric research - analyses of information pertaining to
body measurements derived from a survey and the subsequent
determination of correlations between body parts.
- Body measurement algorithm research - an algorithm created by
MySize Inc. to measure body parts.
- Retailers size chart analyses - adopting a deep understanding
of the size charts of retailers and the corresponding "body to
garment size".
"MySizeID is our next generation measurement application for
on-line clothes shopping. With TrueSize, the right size clothing at
a store is recommended based on the measurements of clothes from
the customer's own closet. MySizeID takes it one step
further, by using an alternative benchmark. It accurately
measures a person's body, in spite of natural movement and other
factors challenging to recording precise calculations. Simply
put the smart phone on one side of your hip. Move it to the other
hip and then back again. The application does the rest," said
MySize CEO Ronen Luzon.
He continued, "With MySize ID customers can exhale knowing they
no longer need to fuss with a measuring tape. In addition, it is
important to note, that unlike other measurement applications,
MySize products do not rely on smartphone cameras. This was a
conscious development choice from the beginning in order to ensure
customer privacy."
About MySize Inc.
MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting edge technology with broad applications including apparel
industry, e-commerce, shipping and parcel industry
measurement. This proprietary technology is driven by
several patent-pending algorithms which are able to calculate and
record measurements in a variety of novel ways. To learn more about
MySize, please visit our website. http://www.mysizeid.com.
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Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Known material factors that could cause actual results to differ
materially from those in the forward-looking statements include: an
active trading market for our common stock may not develop on
NASDAQ; the trading price for our common stock may fluctuate
significantly; and the Company will continue to be a "controlled
company," as defined under NASDAQ rules, and the interests of our
controlling stockholder may differ from those of our public
stockholders. Forward-looking statements also are affected by the
risk factors described in the Company's filings with the U.S.
Securities and Exchange Commission. Except as required by law, we
undertake no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements
are made or to reflect the occurrence of unanticipated events.
Press Contact
Marjie Hadad
MH Communications
marjierhadad@gmail.com
+972-54-536-5220
SOURCE MySize Inc.