AIRPORT CITY, Israel,
October 17, 2017 /PRNewswire/ --
My Size, Inc. (the "Company" or "My
Size") (NASDAQ: MYSZ) (TASE: MYSZ), developer of proprietary,
measurement technologies using smartphones, welcomed to its team
today, supermodel 'Emme' and celebrity stylist and best-selling
author, Susan Moses. Emme and Ms.
Moses will represent My Size in the multi-billion dollars plus size
apparel market.
"We are thrilled to welcome Emme and Susan to the My Size
family. We believe that the vast experience, high acclaimed
expertise, respected industry insight and overall impeccable sense
of style of both ladies is going to lead to amazing opportunities
for My Size in the plus size market," said Ronen Luzon, CEO of My
Size, Inc.
According to NPD Group data published by emarketer retailer,
"U.S. sales of women's plus-size apparel, including those for
teens, rose 6% to $21.4 billion in
2016" which is twice as much as the overall growth rate of apparel
sales, which totaled $218.7 billion
at the end of the same year.
"We are fierce advocates of women's empowerment and see My
Size's app as a way for women to be in control of their size
selection and choose the right size apparel for their
bodies", said Emme and Susan." This unique app can be used
to get your true measurements privately and improve your online
shopping experiences. In our point of view, that's empowering!"
Emme is the world's first curvy supermodel. She is a TV
personality, model, mom, author, brand spokesperson, creative
director of her clothing lines, cancer survivor, lecturer and
globally recognized women's advocate for positive body image and
self-esteem. She was the first model invited to speak before a
Congressional subcommittee in Washington,
D.C. with a mission to increase public awareness of eating
and body image disorders. Emme has authored several books
including: 'Chicken Soup For The Soul Curvy', 'Confident: 101
Stories of Loving Yourself and Your Body', 'Fashion Without Limits:
Changing The Face of Fashion', 'True Beauty' and 'Life's Little
Emergencies'. She is also the co-author of 'Morning Has Broken' and
'What Are You Hungry For?' Emme has been honored as one of Glamour
magazine's 'Women of the Year' and as one of Biography magazine's
'25 Most Influential Women'. Emme is the current past chair
ambassador to The National Eating Disorders Association, honorary
board member to Project Heal, and donates her time to the Girl
Scouts of America.
Susan Moses is the author of the
Amazon best seller 'The Art of Dressing Curves: The Best Kept
Secrets of a Fashion Stylist' (HarperCollins). Hailed as a retail
ambassador, blogger, guest editor, spokesperson and designer, Ms.
Moses' signature has been showcased on red carpets and stages from
the Oscars to the Golden Globes, from the Grammys to the American
Music Awards, and other events hosted by BET, MTV, VH1 and SAG. Her
styling legacy includes pop music and R&B darlings, country
music royalty and Hollywood icons
and newcomers. Ms. Moses co-designed and creative directed the
Queen Latifah-inspired Curvations line to receive the distinction
of 'Fashion Stylist of the Year' during Full Figure Fashion Week.
In 2016, Ms. Moses launched the Body Inclusivity &
Diversity Summit at the United Nations. The summit was the
inaugural event of her initiative, Empowering Women NYC. Currently,
Ms. Moses is the style ambassador for Lane
Bryant, the plus-size legacy brand.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by
several patent-pending algorithms which are able to calculate and
record measurements in a variety of novel ways. To learn more about
My Size, please visit our website. http://www.mysizeid.com.
Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve
significant risks and uncertainties (some of which are beyond our
control) and assumptions that could cause actual results to differ
materially from historical experience and present expectations or
projections. Known material factors that could cause actual
results to differ materially from those in the forward-looking
statements include: an active trading market for our common stock
may not develop on NASDAQ; the trading price for our common stock
may fluctuate significantly; and the Company will continue to be a
"controlled company," as defined under NASDAQ rules, and the
interests of our controlling stockholder may differ from those of
our public stockholders. Forward-looking statements also are
affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Press Contact:
Eran
Yoels
Rimon, Cohen & Co.
eran@rcspr.co.il
+972-52-4408020
SOURCE MySize Inc.