AIRPORT CITY, Israel,
May 1, 2018 /PRNewswire/
-- My Size, Inc. (the "Company" or "My Size") (NASDAQ:
MYSZ) (TASE: MYSZ), the developer and creator of smartphone
measurement applications, announced today that it will showcase its
innovative smartphone measurement technology for apparel sizing at
the annual Copenhagen Fashion Summit. The Company will demonstrate
its MySizeID mobile solution to highlight how apparel companies can
reduce costs and enhance shopper experience by providing a more
efficient sizing solution that cuts down on excessive returns – all
while reducing their carbon footprint and becoming more sustainable
in their operations.
![MySize Logo MySize Logo](https://mma.prnewswire.com/media/635778/MySize_Logo.jpg)
Established in 2009, the Copenhagen Fashion Summit is the
world's leading event on sustainability in the fashion
industry. The event brings together leaders and decision
makers for thought-provoking discussions on the most important
environmental, social and ethical issues facing the industry and
the planet. This year's summit will take place from
May 15th to the
16th 2018 at Copenhagen Concert Hall.
"We are pleased to have the opportunity to engage with leaders
in the fashion industry at one of the industry's world-class
events, and to showcase how our technology can address the
sustainability issues related to excessive returns and ineffective
sizing within the apparel market," said, Ronen Luzon, CEO, My
Size. "Research has shown that a typical journey of a
returned good can be about 3,600 miles in length. According to the
National Research Foundation, just in transportation alone, returns
create measurable environmental problems, with trucks cumulatively
burning up to 1.6 billion gallons of fuel to facilitate return
shipments in 2017, resulting in 15 million metric tons of
carbon dioxide emissions. Our technology can help decrease
the environmental impact by reducing returns thereby providing a
positive impact to both the bottom line of the business and the
environment."
According to the National Retail Federation, in 2017 11.3% of
all purchases were returned, attributable to e-commerce as one of
the driving forces. In addition, returned goods in the U.S. amount
to five billion pounds of landfill waste each year, and energy use
from trucks results in 15 million metric tons of carbon dioxide
emissions. It's crucial for apparel makers to adopt new
technologies that can minimize these environmental issues, ensuring
sustainable business operations.
My Size offers customized solutions that become critical to
eliminating the sizing and measurement issues impacting the retail,
parcel delivery, and do-it-yourself ("DIY") home improvement
markets, seamlessly embedding the core technology behind the
Company's TrueSize™, SizeUp™ and BoxSizeID™ applications into any
company's existing or white label mobile app. The technology
provides users with the ability to instantly and accurately measure
objects with a quick movement of their mobile phone. The Company's
proprietary and patent-pending algorithms utilize a smartphone's
sensors, combined with anthropometric data, to accurately measure
everything from everyday objects to body measurements.
Please click here for a demonstration of how the MySizeID™
retail app works.
Please click here for a demonstration of the SizeUp™
"measurement from the air" smart measuring tape.
Please click here for a demonstration of how the BoxSizeID™ app
works.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website. www.mysizeid.com.
Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.