AIRPORT CITY, Israel,
Aug. 8, 2018 /PRNewswire/ -- My
Size, Inc. (the "Company" or "MySize") (NASDAQ: MYSZ) (TASE: MYSZ),
the developer and creator of smartphone measurement applications,
announced today it will host a body scanning event for plus-sized
shoppers in New York City on
Friday, August 10, 2018. The event
will be held at The Cornell Club New York, on 6 East
44th Street in Manhattan. Interested participants can
register here.
My Size will utilize its innovative MySizeID mobile measurement
solution to provide quick and accurate body measurements for
plus-sized shoppers – typically those over a size 10. Following the
measurement and registration, participants will receive a fit
profile that details their exact measurements, so they can shop
more confidently at online retailers around the world. Interested
participants, who will also receive a $30 Amazon gift card for taking part in the
event, should register quickly as similar events on Wednesday and
Thursday of this week are already filled.
"Retail has long had an issue with fit as different brands
provide different sizing information, making it difficult for
shoppers to purchase apparel uniformly from various online
retailers. It can be increasingly difficult for plus-sized
shoppers, who often are pigeon holed into what a certain size
should look like, without any actual consideration for each
shopper's unique body shape," said My Size, Inc. CEO, Ronen Luzon. "We're excited to showcase MySizeID
at this event and to provide plus size shoppers with their own
personal sizing profile, which will enable them to shop more
confidently across various online retailers. It will also serve
notice to the retail market that they need to make a better effort
to adopt technologies that can improve the shopping experience.
MySizeID is that solution."
Fashionista reports that the plus-sized apparel market was worth
$21.4 billion in 2016, and that
plus-sized clothing represents 10% of retail sales, and 33% of
sales within the coveted Gen-Z group. Still, with two-thirds of
American women above a size 14, there remains a significant gap in
available options in both apparel and sizing due to issues with fit
and retailers taking a blanket approach to sizing. According to
research by Bodylabs, 85% of shoppers said they would purchase more
apparel items if they could ensure a proper fit – retailers are
literally losing out on sales by not focusing on solutions to fit
issues.
The MySizeID app is a turnkey solution that helps a merchant's
customers choose the appropriate apparel size for that specific
brand, based on the shopper's real measurements. My Size's
innovative technology enables consumers to measure themselves using
their smartphone and then be matched with a brand-specific apparel
item in their size. Once launched on any e-commerce platform, store
owners will be able to add the MySizeID app to their storefront
through a simple integration and provide their shoppers with a more
personalized experience.
MySizeID can increase the sales of apparel retailers by reducing
or even eliminating their customers' uncertainties regarding size
and fit. Based on My Size's estimates, the MySizeID app can
increase average order values by approximately 20% and can reduce
return rates by approximately 30%. Furthermore, MySizeID enhances
the customer experience, leading to greater brand loyalty.
Please click here to register for the fit event on August 10, 2018.
Please click here for a demonstration
of how the MySizeID™ retail app
works.
Please click here for a demonstration of the
SizeUp™ "measurement from the air" smart measuring
tape.
Please click here for a demonstration
of how the BoxSizeID™ app works.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website.www.mysizeid.com. Follow us on Facebook, LinkedIn and
Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.