AIRPORT CITY, Israel,
Aug. 23, 2018 /PRNewswire/ -- My
Size, Inc. (the "Company" or "MySize") (NASDAQ: MYSZ) (TASE: MYSZ),
the developer and creator of smartphone measurement applications,
announced today it will showcase its innovative smartphone
measurement technology for apparel sizing at CurvyCon NYC, taking
place from September 6-9, 2018 at
Center 415 in New York City,
during NY Fashion Week. My Size will demonstrate how its
MySizeId™ mobile solution can help apparel companies
to reduce costs and enhance shopper experience by providing a more
efficient sizing solution for consumers.
![MySizeId™ Solution in action, MySize will showcase its innovative smartphone measurement technology for apparel sizing at CurvyCon NYC. MySizeId™ Solution in action, MySize will showcase its innovative smartphone measurement technology for apparel sizing at CurvyCon NYC.](https://mma.prnewswire.com/media/734489/My_Size.jpg)
CurvyCon is a premiere plus-size event founded by fashion and
lifestyle influencers Chastity
Garner and Cece Olisa. The
event brings plus size brands, fashionistas, shopaholics, brands,
YouTubers, and other apparel-related vendors into one space to chat
curvy, shop curvy, and embrace curvy. My Size will join global
retail brands such as Lane Bryant,
Loft, Old Navy, Target, Levi's, Macy's, Dia & Co., Eloquii, and
JCPenney to highlight opportunities within the plus-size fashion
industry.
"We are excited to showcase our MySizeId™ mobile
measurement technology at CurvyCon, a premier plus-size event
during NY Fashion Week. This is a terrific opportunity for us to
demonstrate the value of our sizing solutions to some of the
world's leading apparel brands, and to highlight how our technology
can specifically help to generate revenue and cut costs within the
growing plus-size market," said My Size CEO, Ronen Luzon. "Fashion should not be limited by
size. With MySizeId™, consumers can shop more
confidently knowing that they are buying the correct product for
their body, which will ultimately have a positive impact on the
retailers' bottom line."
The MySizeId™ app is a turnkey solution that helps
any merchant's customers choose the appropriate apparel size for
that specific brand, based on the shopper's real measurements. My
Size's innovative technology enables consumers to measure
themselves using their smartphone and then be matched with a
brand-specific apparel item in their size. Once launched on any
given e-commerce platform, store owners will be able to add the
MySizeId™ app to their storefront through a simple
integration and provide their shoppers with a more personalized
shopping experience.
Fashionista reports that the plus-sized apparel market was worth
$21.4 billion in 2016, and that
plus-sized clothing represents 10% of retail sales, and 33% of
sales within the coveted Gen-Z group. Still, with 68% of women in
the U.S. wearing a size 14 and up, and more than 100 million U.S.
women as potential customers for plus-sized products, there remains
a significant gap in available options in both apparel and sizing
due to issues with fit and retailers taking a blanket approach to
sizing rather than focusing on solutions to address the sizing
issues.
MySizeId™ believes that it can increase the sales
of apparel retailers by reducing or even eliminating their
customers' uncertainties regarding size and fit. Based on My Size's
estimates, the MySizeId™ app can increase average
order values by approximately 20%. MySizeId™ also
addresses the industry's $62 billion
return problem by reducing return rates by approximately 30%.
Furthermore, MySizeId™ enhances the customer experience, leading to
greater brand loyalty.
Please click here for a demonstration
of how the MySizeID™ retail app
works.
Please click here for a demonstration of the
SizeUp™ "measurement from the air" smart
measuring tape.
Please click here for a demonstration
of how the BoxSizeID™ app
works.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website.www.mysizeid.com.
Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran
Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew
Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.