AIRPORT CITY, Israel,
Sept. 26, 2018 /PRNewswire/ -- My
Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
applications, announced today the launch of its MySizeID™ smart
measurement technology for iOS. The newly released fashion app can
be downloaded here.
The MySizeID™ app for iOS is a turnkey solution that enables
users to accurately measure themselves through just a few simple
movements with their smartphone to create their own MySizeID™ fit
profile. Once the measurement is complete, the user can select a
brand from within the MySizeID™ app and learn their exact size for
each type of apparel item sold by that specific brand. The user can
then shop that brand – either in person or online – with
confidence knowing their exact size and not having to worry about
purchasing and returning ill-fitting merchandise.
"We are thrilled to launch MySizeID™ in the Apple App
store today and to potentially put our technology into the hands of
millions of consumers who are looking for a better way to shop for
apparel online. Recent research by Body Labs has shown that 85% of
shoppers said they would purchase more apparel items if they could
ensure a proper fit, but a true lack of sizing system has left
shoppers frustrated and retailers missing out on profits," said My
Size CEO, Ronen Luzon. "By
downloading MySizeID™, shoppers can ensure they are buying properly
sized items, each and every time. The simple body measurement takes
minutes, and the user's size profile quickly syncs to the sizing
charts of leading brands across the globe to make a recommendation
on item size. MySizeID™ is a must download for online shoppers
across the world."
The Company's proprietary and patent-pending algorithms utilize
a smartphone's built-in sensors, combined with anthropometric data,
to accurately measure a person's body dimensions to provide
accurate sizing for any article of clothing. My Size also offers an
element of privacy that other measurement technologies do not, as
it does not require the user to undress and take a photo of their
body in order to populate an accurate measurement.
Smartphones have become an integral tool within online retail,
as 62% of smartphone users globally have made an online purchase
using a mobile device within the last six months. Mobile phones
play an especially important role in online retail user experience,
as 40% of users will turn to a competitor after a poor mobile
shopping experience. Launching to iOS will make MySizeID™ available
to more than 700 million iPhone users worldwide.
MySizeID™ can increase the sales of apparel retailers by
reducing or even eliminating their customers' uncertainties
regarding size and fit. Based on My Size's estimates, the MySizeID™
app can increase average order values by approximately 20% and can
reduce return rates by approximately 30% - currently costing
retailers approximately $62 billion
annually. Furthermore, MySizeID™ enhances the customer experience,
leading to greater brand loyalty.
As part of the app launch, My Size has teamed up with global
fashion influencers like Korin Avraham for its latest movie,
showcasing how easy it is for consumers to measure themselves and
purchase correctly sized items from their mobile device. To watch
My Size's newest movie, click here.
To download MySizeID™ for iOS, please click here.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website.www.mysizeid.com. Follow us on Facebook, LinkedIn and
Twitter.
Please click here for a demonstration
of how the MySizeID™ retail app
works.
Please click here for a demonstration of the
SizeUp™ "measurement from the air" smart measuring
tape.
Please click here for a demonstration
of how the BoxSizeID™ app works.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.