NWMO New Motion (MM)

New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a premier Internet media and mobile entertainment company, today announced that Aaron Baker has joined the Company as its Executive Vice President of Global Sales. Previously, Mr. Baker served as Vice President of Sales and Marketing of Pepperjam, a privately held full-service Internet marketing company. At Pepperjam, Mr. Baker was responsible for managing the sales organization and service delivery with both agencies and direct advertisers across search-engine marketing (PPC / SEO), affiliate marketing, and media buying solutions. Mr. Baker is an alumnus of the United States Military Academy at West Point and is involved in numerous professional and civic organizations. Mr. Baker added, "The convergence of Internet media and mobile represents one of the most significant market opportunities over the next few years. Atrinsic is a Company whose business model, technology, and advertiser service offerings are uniquely positioned to capitalize on this opportunity, and I�m excited to join Atrinsic to support its growth platform as a public listed company." Burton Katz, the Company�s CEO, commented, "Aaron is an executive with a well-rounded track record of success with particular emphasis in search engine and affiliate marketing. Coming from the advertising industry Aaron brings a wealth of experience to our business model and understands how to manage rapid organic and acquisitive growth and drive an integrated sales effort across all of our media formats. We are excited to add Aaron to the Atrinsic team and believe he will benefit our employees, customers and shareholders." About Atrinsic New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, CA, Seattle, WA, and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and the Company�s mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com. Forward-Looking Statements This news release includes forward-looking statements, including those regarding the anticipated financial results and enhanced profitability of the company. These statements are based on certain assumptions and reflect our current expectations. Statements including words such as �anticipate,� �propose,� �estimate,� �believe� or �expect� and statements in the future tense are forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements to differ materially from any future results, performance, or achievements discussed or implied by such forward-looking statements. Some of the factors that could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: disruption from the company�s recently completed merger with Traffix, Inc. which make it more difficult to maintain relationships with customers, employees or suppliers; risks related to the successful offering of the company�s products and services; the risk that the anticipated benefits of the merger with Traffix may not be realized; and other risks that may impact New Motion�s businesses, some of which are discussed in the company�s reports filed with the Securities and Exchange Commission (the �SEC�) under the caption �Risks That Could Affect Future Results� or �Risk Factors.� Copies of New Motion�s filings with the SEC can be obtained at the SEC�s website at www.sec.gov. You can also obtain New Motion�s report through its website at http://www.atrinsic.com. Any forward-looking statement is qualified by reference to these risks, uncertainties and factors. If any of these risks or uncertainties materializes, the operating results of New Motion could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. These risks, uncertainties and factors are not exclusive, and New Motion undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.