PEET Peets Coffee & Tea, Inc. (MM)

EMERYVILLE, Calif., Oct. 25 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, today announced that it will release its third quarter 2006 earnings results on Tuesday, November 7, 2006, at 1 p.m. PST/4 p.m. EST. Following the release via the wire services, the company will host a conference call beginning at 2 p.m. PST/5 p.m. EST, which can be accessed by calling 1-800-565-5442, using access code 1344798. The call will be simultaneously Webcast on Peet's Web site at http://www.peets.com/ . A replay of the teleconference will be available at 5 p.m. PST/8 p.m. EST through 11:59 p.m. EST on November 14, 2006, at 1-888-203-1112 or 1-719-457-0820, using access code 1344798. It will also be archived at http://investor.peets.com/medialist.cfm through November 7, 2007. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif., in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Media Contact, Jennifer Strasburg of Weber Shandwick, +1-415-449-0125, or , for Peet's Coffee & Tea, Inc.; or Investor Contact, Susie Phillips of Peet's Coffee & Tea, Inc., +1-510-594-2196, or Web site: http://www.peets.com/

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