Peet’s Coffee & Tea, Inc. Introduces Baridi Iced Coffee Blend
23 Mai 2012 - 7:06PM
Business Wire
Peet’s Coffee & Tea, Inc. invites coffee drinkers to take a
sip of summer with its new coffee offering, Baridi Iced Coffee
Blend. Beginning today, Peet’s will highlight this specially
crafted blend to coffee enthusiasts seeking a refreshing, bold iced
coffee taste.
Baridi (meaning “cold” in Swahili) was crafted specifically with
iced coffee enjoyment in mind. Leveraging 46 years of blending
expertise, Peet’s selected premium East African coffees for their
inherent juicy flavor characteristics and extravagant fragrances to
create a refreshing, coffee-forward, flavorful and aromatic
cup.
“Great tasting iced coffee requires a special blend of beans,”
said Doug Welsh, Roastmaster, Peet’s Coffee & Tea, Inc. “With
Baridi, we achieved a cup of coffee so flavorful that it’s fragrant
ice cold, and it has just the right amount of brightness and
crispness you need to cut through milk, if you choose to add it.
Above all, it’s refreshing, the sine qua non of iced drinks.”
In addition to beans, Baridi Iced Coffee Blend will be served by
the cup in all Peet’s retail locations. Baridi Iced Coffee joins an
extensive Peet’s iced beverage menu that features iced espresso
beverages, iced teas, seasonal tea coolers and Peet’s Blended
Freddo™ line including Caffè Freddo™, Mocha Freddo™, Light Freddo™
and Coffee-Free Freddo™. Like all Peet’s beverages, these offerings
are prepared fresh daily, with only the highest-quality ingredients
and to each customer’s order.
Availability
Baridi Iced Coffee Blend is available for a limited time in
12-ounce bags in grocery stores nationwide with a suggested retail
price of $9.99 to $11.99. The blend is also available for $15.95
per pound for a limited time in all Peet’s retail stores and
year-round online at www.peets.com or by calling 800-999-2132.
About Peet’s Coffee &
Tea
Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) is the premier
specialty coffee and tea company in the United States. The company
was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an
early tea authority who later became widely recognized as the
grandfather of specialty coffee in the U.S. Today, Peet’s Coffee
& Tea offers superior quality coffees and teas in multiple
forms, by sourcing the best quality coffee beans and tea leaves in
the world, adhering to strict high-quality and taste standards, and
controlling product quality through its unique direct store
delivery, selling and merchandising system. Peet’s is committed to
strategically growing its business through many channels while
maintaining the extraordinary quality of its coffees and teas.
For more information about Peet's Coffee & Tea, Inc., visit
www.peets.com.
For more information about Peet’s Iced Beverage offerings, visit
www.peets.com/peetsonice.
Peets Coffee & Tea, Inc. (MM) (NASDAQ:PEET)
Graphique Historique de l'Action
De Juin 2024 à Juil 2024
Peets Coffee & Tea, Inc. (MM) (NASDAQ:PEET)
Graphique Historique de l'Action
De Juil 2023 à Juil 2024