Nuun Expands Partnership with LiveArea to Support Growth in Digital and DTC Channels
02 Mars 2021 - 2:30PM
Nuun and Company, a leader in hydration solutions for athletes and
active lifestylists, has teamed with LiveArea, a global customer
experience and commerce agency, to redesign experiences in the
popular brand’s online store in a multi-phase project to enhance
engagement among the brand’s growing online customer base.
Nuun turned to LiveArea, a business unit of PFSweb, Inc.,
(NASDAQ: PFSW), to reimagine its home page, product detail pages,
and other experiences across its global site as the brand looks to
expand its focus on digital programs. Last year, Nuun recorded
significant growth in its digital channels and revenue
year-over-year.
With Covid underlining the importance of digital sales, the
brand is realigning resources to support online growth through
enhanced customer engagement on the web, along with strengthening
customer retention through loyalty program initiatives.
In addition to launching a reimagined home page this quarter,
Nuun is working with LiveArea to:
- Refine navigation paths to simplify online access to products
as the company expands its product line in new directions
- Simplify access to subscription programs
- Deliver greater autonomy to marketing teams enabling a fast
response to market opportunities with new, more personalized
initiatives
“With the growth in our digital channel, we are investing in
enhancements to build on that success and improve the customer
journey in our online channel,” said Ingrid Milman Cordy, Head of
Digital and eCommerce at Nuun. “We teamed with LiveArea last year
to drive greater customer retention and the collaboration was so
successful we turned again to LiveArea’s proven expertise in
creating engaging customer experiences.”
Last year, LiveArea and Yotpo, an eCommerce marketing platform
provider, teamed to help the brand build and launch a customer
loyalty program. Milman Cordy said Nuun has tripled customer
lifetime value with nearly 70% of members making multiple purchases
since joining and almost 13% of members referred through other
users are driving sales. The tiered loyalty program rewards
purchases with points and encourages referrals, social media
activation, and more. Nuun targets wellness-focused prospects and
customers who buy directly from the brand’s online store – just one
of many channels, which include physical stores and digital
marketplaces.
“This engagement demonstrates the importance of an agile and
innovative approach to performance marketing,” said Jim Butler,
Executive Vice President and General Manager of LiveArea. “We are
helping Nuun drive even greater success in their digital and
direct-to-consumer channels and we’re proud to be deepening our
relationship with this dynamic brand.”
About LiveArea
LiveArea is an award-winning global customer experience and
commerce agency. We bring the full potential of digital business to
life, helping brands create meaningful and lasting customer
connections. Fusing creativity, strategy, and technology, our
services include NXT Intelligence™, product innovation, connected
commerce, service design, performance marketing, and orchestrated
services. We bring together world-class commerce technology,
building and launching innovative products and services powered by
data-driven insights to elevate customer relationships – online and
in-store. We deliver B2B, B2C, and D2C solutions to clients in
health and beauty, fashion and apparel, luxury, consumer packaged
goods, retail stores, healthcare, and automotive. For more
information, visit www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel
experience design through technology selection, platform
implementation and orchestrated services, and PFS
for order fulfillment, contact center, payment processing/fraud
management, and order management services – they provide solutions
to a broad range of Fortune 500® companies and household brand
names such as Procter & Gamble, L’Oréal USA, ASICS, Pandora,
Ralph Lauren, Shiseido Americas, the United States Mint, and many
more. PFSweb enables these brands to provide a more convenient and
brand-centric online shopping experience through both traditional
and online business channels. The company is headquartered in
Allen, TX with additional locations around the globe. For more
information, visit www.pfsweb.com.
Investor Relations:Sean Mansouri, CFAGateway
Investor Relations1-949-574-3860PFSW@gatewayir.com
Pfsweb (NASDAQ:PFSW)
Graphique Historique de l'Action
De Juin 2024 à Juil 2024
Pfsweb (NASDAQ:PFSW)
Graphique Historique de l'Action
De Juil 2023 à Juil 2024