LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added
13 Avril 2021 - 2:30PM
Global customer experience and commerce agency LiveArea, a business
unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce
industry veterans to its European executive team based in London.
Samantha Mansfield has joined LiveArea as Senior Strategy Director
in EMEA, while Ben Rainbow has taken on the new role of Alliances
Director for EMEA. Both executives will focus on clients and
partners, respectively, in Europe, including Benelux (Belgium,
Netherlands, and Luxembourg) and DACH (Germany, Austria, and
Switzerland). The company recently announced its expansion into
these regions.
Previously experience design practice lead for MRM-MCCANN in
London, Mansfield brings to LiveArea more than 20 years of
expertise in planning, designing, and managing digital products and
services. She has led digital experience teams for agencies,
including Isobar—where she served as User Experience Director—and
for brands, including Adidas, where she was Strategic Design
Director. Other leading brands she has worked with include L’Oreal,
also a client of LiveArea; Saudi Aramco; PerkinElmer; Fidelity
Investments; Vauxhall; and more.
Joining LiveArea from Astound Commerce, Ben Rainbow has more
than 11 years of commerce, technology, and alliances experience.
Previously, he served as Astound’s head of client services in the
United Kingdom and Ireland. In this role, Ben initially led the
formation of foundational technology partnerships for the firm,
including Adobe, Adyen, Avalara, Amplience, InRiver, Klarna,
Salesforce Commerce Cloud, Yotpo, and Zmags. He has worked with a
variety of client brands, too, including Signet Jewelers, Pepe
Jeans Group, The Card Factory, gettingpersonal.co.uk, Brown Thomas,
Theo Paphitis Retail Group, AER Rianta International, and many
more.
“The addition of Samantha and Ben to the LiveArea Europe team
illustrates our commitment to growth in the region and to providing
clients with innovative strategies and the support of
industry-leading partners to help translate that strategy into
results,” said Paul Lynch, Area Vice President, and Managing
Director, LiveArea EMEA.
About LiveArea
LiveArea is an award-winning global customer experience and
commerce agency. We bring the full potential of digital
business to life, helping brands create meaningful and lasting
customer connections. Fusing creativity, strategy, and technology,
our services include NXT Intelligence™, product innovation,
connected commerce, service design, performance marketing, and
orchestrated services. We bring together world-class commerce
technology, building and launching innovative products and services
powered by data-driven insights to elevate customer relationships –
online and in-store. We deliver B2B, B2C, and D2C solutions to
clients in health and beauty, fashion and apparel, luxury, consumer
packaged goods, retail stores, healthcare, and automotive.
For more information,
visit www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel
experience design through technology selection, platform
implementation and orchestrated services, and PFS
for order fulfillment, contact center, payment processing/fraud
management, and order management services – they provide solutions
to a broad range of Fortune 500® companies and household brand
names such as Procter & Gamble, L’Oréal USA, Champion, Pandora,
Ralph Lauren, Shiseido Americas, the United States Mint, and many
more. PFSweb enables these brands to provide a more convenient and
brand-centric online shopping experience through both traditional
and online business channels. The company is headquartered in
Allen, TX with additional locations around the globe. For more
information, visit www.pfsweb.com.
Investor RelationsSean Mansouri, CFAGateway
Investor Relations1-949-574-3860PFSW@gatewayir.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/208a1b7b-75e4-45f8-8f98-0149e883fb20
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