Digital sales at Panera Bread Company (NASDAQ:PNRA) – those made
via mobile, web, or kiosk – have surpassed $1 Billion on an
annualized basis and could double in 2019. Since the
inception of its Panera 2.0 program in 2014, the company has
emerged as an industry-leading restaurant e-tailer. Panera’s
end-to-end digital pathways, including Rapid Pickup, Fast Lane
Kiosks, Catering and Delivery, enable a better guest experience for
people to eat the way they want.
As of the end of Q1 2017, system-wide digital sales were 26
percent of total company sales—the highest rate in the restaurant
industry outside of the pizza segment. Approximately 1.2
million digital orders are placed per week, as Panera continues to
seamlessly integrate new services with the digital
experience. Panera Delivery, which can only be ordered
digitally and is supported by cutting-edge order tracking
technology, is the latest way Panera is enhancing the guest
experience.
“By building digital into the core aspects of our business,
we’ve transformed the customer journey at Panera,” said Ron Shaich,
Panera’s Founder, Chairman and CEO. “For us, it’s not just
about new technology for technology’s sake—it’s about making the
guest experience better.”
Blaine Hurst, Panera’s president, said, “When you couple digital
innovation with operational integrity, the result is a significant
level of digital adoption at the guest level. Our holistic approach
to technology pushes us to find new ways to make a difference in
the lives of guests – which translates to the kinds of sales we’re
seeing today.”
The company’s investment in digital has allowed guests a more
convenient way to eat how they want, where they want at
Panera. Guests can leverage digital platforms to customize
food to meet their taste and dietary needs, while enjoying overall
faster service and shorter wait times.
Panera’s digital ordering integrates with MyPanera®, the
restaurant industry’s largest loyalty program with more than 25
million members. Through MyPanera, guests are able to save
their favorites, earn and track rewards, and receive personalized
special offers.
Panera’s mobile app can be easily downloaded for iOS and
Android, and guests can sign up for MyPanera at
www.PaneraBread.com.
About Panera Bread Thirty years ago, at a time
when quick service meant low quality, Panera set out to challenge
this expectation. We believed that food that was good and that you
could feel good about, served in a warm and welcoming environment
by people who cared, could bring out the best in all of us. To us,
that is food as it should be and that is why we exist.
So we began with a simple commitment: to bake fresh bread every
day in our bakery-cafes. No short cuts, just bakers with
simple ingredients and hot ovens. Each night, any unsold bread and
baked goods were shared with neighbors in need.
These traditions carry on today, as we have continued to find
ways to be an ally to our guests. That means crafting a menu of
soups, salads and sandwiches that we are proud to feed our
families. Like poultry and pork raised without antibiotics on our
salads and sandwiches. A commitment to transparency and options
that empower our guests to eat the way they want. Seasonal flavors
and whole grains. And a commitment to removing artificial additives
(flavors, sweeteners, preservatives and colors from artificial
sources) from the food in our bakery-cafes. Why? Because we think
that simpler is better and we believe in serving food as it should
be. Because when you don’t have to compromise to eat well, all that
is left is the joy of eating.
We’re also focused on improving quality and convenience. With
investments in technology and operations, we now offer new ways to
enjoy your Panera favorites – like mobile ordering and Rapid
Pick-Up for to-go orders – all designed to make things easier for
our guests. As of March 28, 2017, there were 2,042 bakery-cafes in
46 states and in Ontario, Canada, operating under the Panera
Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe®
names. For more information, visit panerabread.com or find us on
Twitter (@panerabread), Facebook (facebook.com/panerabread) or
Instagram (@panerabread).
Matters discussed in this news release and in our public
disclosures, whether written or oral, relating to future events,
including any discussion, express or implied, regarding digital
sales and statements made therein, contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements are often identified by the
words "believe," “could,” "positioned," "estimate," "project,"
"target," "plan," "goal," "assumption," "continue," "intend,"
"expect," "future," "anticipate," and other similar expressions,
whether in the negative or the affirmative, that are not statements
of historical fact. These forward-looking statements are not
guarantees of future performance and involve certain risks,
uncertainties, and assumptions that are difficult to predict, and
you should not place undue reliance on our forward-looking
statements. Our actual results and timing of certain events could
differ materially from those anticipated in these forward-looking
statements as a result of certain factors, including, but not
limited to, those discussed from time to time in our reports filed
with the Securities and Exchange Commission, including our Annual
Report on Form 10- K for the fiscal year ended December 27, 2016,
and our quarterly reports on Form 10-Q. All forward-looking
statements and the internal projections and beliefs upon which we
base our expectations included in this release are made only as of
the date of this release and may change. While we may elect to
update forward-looking statements at some point in the future, we
expressly disclaim any obligation to update any forward-looking
statements, whether as a result of new information, future events,
or otherwise.
Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com
Panera Bread Company (NASDAQ:PNRA)
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