Content equips customers with knowledge that
not only educates but also empowers them to save time and money by
taking on repairs themselves
TORRANCE, Calif., Nov. 28,
2023 /PRNewswire/ -- CarParts.com, a leading online
retailer of automotive parts and accessories, has announced the
launch of a refreshed content marketing strategy, aimed at
enhancing the customer experience. The new hub helps consumers
learn about their vehicle's maintenance and repair needs; features
include links to purchase products directly from the CarParts.com
website or mobile app, and how-to videos that allow individuals to
tackle easy jobs at home.
One of the key highlights is the introduction of the In the
Garage Podcast, which debuted in October
2023. The podcast serves as an invaluable resource for
everyday drivers and car enthusiasts, offering a unique blend of
car culture discussions, interviews with industry professionals,
and practical DIY advice that is both entertaining and
informational. With access to experts who can speak directly to
customer needs, each episode will provide actionable direction that
resonates with our highly engaged audience.
In addition, CarParts.com is restructuring it's In the Garage
Blog with an intuitive, user-friendly interface to make finding
helpful content easier and more seamless. The revamped blog will
allow visitors to find relevant information tailored to their
specific vehicle's make, model, and year. Whether seeking
maintenance tips, product reviews, or troubleshooting advice, the
blog will serve as a go-to destination for valuable insights and
tips.
Moreover, CarParts.com is excited to announce a series of
educational and instructional videos, launching with the
2009-2014 Ford F-150, one of the best-selling vehicles in the
U.S.1 These video tutorials will guide vehicle owners
through DIY repair processes, covering a wide array of topics. With
helpful guidance and easy-to-follow instructions, CarParts.com aims
to foster self-reliance and empower users to confidently tackle
their own repairs.
"Our customers are at the center of everything we do. With over
a third of our eCommerce revenues coming from repeat purchases,
building a direct relationship with our customers has been a key
priority for us," said CEO, David
Meniane. "These new initiatives will allow us to grow our
community and meet our customers where they are, while removing the
stress from a historically burdensome process."
To access the new blog and content hub, visit CarParts.com.
Episodes of the podcast, "In the Garage by CarParts.com," are now
available on YouTube, Spotify, Apple Podcasts, Google
Podcasts, Amazon Music, and iHeart Radio.
About CarParts.com, Inc.
CarParts.com is the
leading destination for vehicle care, maintenance, and accessories.
Our easy-to-use, mobile-friendly website and app allow drivers
to access quality parts and services without the guesswork
typically associated with car repair or the added expense of
brick-and-mortar stores. Our company-operated fulfillment network
allows us to quickly deliver the quality parts from top brands to
our customers nationwide. At CarParts.com, our global team is
dedicated to removing the friction from our customers' vehicle care
and Empowering Drivers Along Their Journey.
CarParts.com is headquartered in Torrance, California.
1 Ford F-Series Sales Figures | GCBC
(goodcarbadcar.net)
Media Relations:
Tina Mirfarsi
tina@carparts.com
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SOURCE CarParts.com, Inc.
