Printronix Enters European RFID Printer Applicator Market
24 Avril 2007 - 9:00AM
Business Wire
Printronix Inc. (NASDAQ:PTNX), the leading integrated supply-chain
printing solutions manufacturer, today introduced the SLPA8000r
encode, print and apply system to European consumer packaged goods
(CPG) companies. The new SLPA8000r is the first bar code printer
applicator on the market with the technology to upgrade to radio
frequency identification (RFID) labeling in the field, providing
users with a risk-free investment path to RFID adoption. In
addition, the new SLPA8000r offers the industry�s highest-speed
RFID encoding and printing, with the capacity of exceeding 100
cases per minute. �Buoyed by successful RFID demonstrations and
installations at marquee European-based companies, Printronix is
meeting market demand to expand its RFID printing solutions
portfolio and bring its reliable printer applicator technology to
Europe,� said James B. McWilson, senior vice president, worldwide
sales. �CPG companies need the capability to encode, print and
verify RFID and bar code labels at high speeds, and the SLPA8000r
delivers by encoding, printing and applying tags in excess of 100
cases per minute.� The SLPA8000r is an evolution of Printronix�s
SLPA7000r print-encode-and-apply system introduced in North America
in June 2004. Since then, Printronix has deployed more RFID printer
applicators among Wal-Mart�s top 100 suppliers than any other
manufacturer and earned the top market share position in North
America, according to CB GroupUSA. To support the SLPA8000r launch,
Printronix also has entered into technology alliances with local
European partners to sell, install and service the SLPA8000r in
Germany, the United Kingdom, France, Belgium, Italy, Spain and
Portugal. New Printer Applicator Provides Migration Path to RFID
Printing Whether users require an automated application system or
an in-line production printer applicator to integrate into their
manufacturing process, the SLPA8000r will meet their needs. Its
field upgradeability feature allows organizations to deploy a model
that prints bar code labels now and upgrades easily to add RFID
printing later. The SLPA8000r is built on Printronix�s MP2 Smart
encoding technology; it is the industry's first platform designed
specifically to EPCglobal��Gen 2 encoding specifications and offers
users broad-ranging functionality: Offers predictable and reliable
RFID implementation with its Gen 2-certified hardware Interoperable
with the widest range of Gen 2 tags while offering continued
support of EPC Class 0, 0+, 1 and Philips UCode 1.19 protocols The
SLPA8000r is available now. To reach Printronix�s European sales
headquarters, contact 33 (0) 1 46 25 19 00 or
emeasales@printronix.com. About Printronix Inc. Since 1974,
Printronix Inc. (NASDAQ:PTNX) has created innovative printing
solutions for the industrial marketplace and supply chain. The
company is the worldwide market leader in enterprise solutions for
line matrix printing and has earned an outstanding reputation for
its high-performance thermal and fanfold laser printing solutions.
Printronix also has become an established leader in pioneering
technologies, including radio frequency identification (RFID)
printing, bar code compliance and networked printer management.
Printronix is headquartered in Irvine, Calif. For company
information, see www.printronix.com.
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