Hard Rock International Partners With Melissa Etheridge For Breast Cancer Awareness Month Pin
27 Septembre 2005 - 4:39PM
PR Newswire (US)
Limited Edition Collectable Hard Rock Pin to Benefit Dr. Susan Love
Research Foundation ORLANDO, Fla., Sept. 27 /PRNewswire/ -- Hard
Rock International has joined forces with music icon Melissa
Etheridge in an effort to raise money to aid in the fight against
breast cancer. Through the proceeds of a special collector's
edition Hard Rock Breast Cancer Awareness Pin, Hard Rock will
donate 100% of net profits to the Dr. Susan Love Research
Foundation. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050927/NYTU041) Beginning
October 1, this unique and symbolic pin will be available in select
Hard Rock International properties worldwide, including Cafes,
Hotels, and Casinos, and on http://www.hardrock.com/ for $11. The
pin features a pink ribbon around the neck of the guitar, and is
one of many pins that Hard Rock offers. This is the sixth year that
Hard Rock has supported breast cancer awareness programs, and the
first partnership with a rock legend and breast cancer survivor.
"Having gone through my own personal journey with breast cancer I
am honored to be a part of Hard Rock International's initiative to
raise funds and awareness for the cause," said Melissa Etheridge.
"We need to do everything in our power to eradicate this disease
which affects millions of women and families around the world and I
am grateful that Hard Rock International has chosen me to help them
in their endeavor." Etheridge has recorded eight albums over the
course of her career. She has won the Grammy (R) Award for Best
Female Rock Vocal Performance -- for the songs "Ain't It Heavy" in
1992 and "Come to My Window" in 1994. In 1996, she was honored with
the prestigious ASCAP "Songwriter of the Year" award. In October
2004, Etheridge was diagnosed with breast cancer and has become a
passionate advocate to eradicate the disease. At the 2005 Grammy
(R) Awards, she made a return to the stage and performed a tribute
to Janis Joplin. Etheridge was praised for her performance, which
was considered one of the highlights of the show. The Kansas-born
singer/songwriter has sold more than 30 million records and has a
greatest hits collection entitled "Greatest Hits The Road Less
Traveled," due to release October 4th. "Hard Rock International was
built upon rock music, partnerships with amazing artists, great
food and its support of philanthropic causes," said Sean Dee, Chief
Marketing Officer, Hard Rock International. "We are honored to join
Melissa Etheridge, one of the most influential artists of our time,
in funding research for the fight against breast cancer." About Dr.
Susan Love Research Foundation The mission of the Dr. Susan Love
Research Foundation is to end breast cancer in ten years. The
foundation identifies and supports areas of science showing the
greatest promise in making strides against the disease, helping to
foster the path for groundbreakers in the medical field. To learn
more about the Dr. Susan Love Research Foundation, visit
http://www.susanlovemdfoundation.org/. About Hard Rock
International With 120 high-energy Hard Rock Cafes and 13 Hard Rock
Hotels and Casinos in more than 40 countries, Hard Rock
International is one of the world's most globally-recognized
brands. Beginning with an Eric Clapton guitar, Hard Rock owns the
world's greatest collection of music memorabilia, which is
displayed at its locations around the globe. Hard Rock is also
known for its collectible fashion and music-related merchandise,
Hard Rock Live performance venues and an award-winning website.
Hard Rock International, Inc. is owned by The Rank Group Plc
(NASDAQ:RANKY). For more information on Hard Rock, visit
http://www.hardrock.com/.
http://www.newscom.com/cgi-bin/prnh/20050927/NYTU041
http://photoarchive.ap.org/ DATASOURCE: Hard Rock International
CONTACT: Brian Siemienas, of Hard Rock Cafe, +1-407-445-7625; or
Deborah Sierchio, or Meredith Miesieski, both of Coyne PR,
+1-973-316-1665 Web site: http://www.hardrock.com/
http://www.susanlovemdfoundation.org/
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