Photo Release -- rue21, inc. Announces the Opening of First rueGuy Stores
02 Août 2013 - 3:00PM
rue21, inc. (Nasdaq:RUE), a leading specialty apparel retailer,
announced the opening of their first rueGuy stores located in Bay
Shore, NY, Harlingen, TX, and New Boston, OH. The approximately
6,000 square foot stores are the first of seven rueGuy stores
slated to open across the U.S. during the month of August. The
Company is on target to open approximately 20 rueGuy stores by the
end of the year.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=20217
The rueGuy store format features an expanded guys department and
more selling space than a traditional rue21 store, providing the
male consumer with a broader selection of product and new category
opportunities. Inspired by celebrities and other top brands, the
fashion assortment delivers trend right merchandise at every day
great value. The rueGuy stores feature open ceilings, a new layout,
and design elements selected to appeal to a male customer while
complementing the look and feel of the girls store. The innovative
signage and lighting elements, polished floor and new fixtures
provides the entire store, both the girls and guys areas, with a
dynamic and fresh new look.
Commenting on the rueGuy stores, Bob Fisch, rue21's President
and CEO, stated: "We are extremely excited to announce the opening
of our first rueGuy stores. We look forward to growing our already
successful guys business with this new store format that will allow
us to deliver an expanded assortment of merchandise and accessories
to our male customers. While we originally went into the design
process focused on building the guys business, we are confident
that the new store layout, colors and fixtures will improve the
shopping experience for all of our customers who are seeking the
latest trends at competitive starting price points. We see this as
just the beginning of building a new store format for the
future."
About rue21, inc.
rue21, headquartered in Warrendale, PA, is a leading specialty
apparel retailer offering exclusive branded merchandise and the
newest trends at a great value. rue21 currently operates 959 stores
in 47 states. Learn more at www.rue21.com
The photo is also available via AP PhotoExpress.
CONTACT: Joseph Teklits / Jill Gaul
ICR, Inc
203-682-8200
jill.gaul@icrinc.com
jteklits@icrinc.com
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