SapientNitro Named an Innovation Agency Leader by Independent Research Firm
08 Décembre 2014 - 5:27PM
Business Wire
Report states SapientNitro stands out for
its Ability to Combine Digital and Physical Experiences to Enable
Commerce
SapientNitro, part of Sapient® (NASDAQ:SAPE), today announced
that is has been named a leader in Forrester Research, Inc.’s
December 2014 report: “The Forrester Wave™: Innovation Agencies, Q4
2014.” Forrester selected for participation in this Wave the 10
most significant agencies. “Innovation agencies are critical to
helping CMO's accelerate their firms’ transformation into digital
businesses.”
As noted by the report’s author, Sarah Sikowitz, “SapientNitro
leads for its ability to connect digital and physical touchpoints
as well as its business consulting services.”
Forrester’s report looked at 27 criteria across three principal
areas of assessment: Current Offering, Strategy and Market
Presence. SapientNitro received the top score in the Current
Offering evaluation which encompassed 18 of the 27 criteria and was
designed to gauge each agency’s capabilities and approach to
customer experience strategy, digital product and service
development, and enabling marketer innovation support, among
others. Among the areas in which the company’s scores were among
the highest included “customer experience strategy,” “enabling
marketer innovation,” and “technology investment.”
“We are honored to be recognized by Forrester Research as a
Leader among innovation agencies,” said Bill Kanarick, Chief
Marketing Officer, SapientNitro. “I believe that this recognition
reinforces the importance of innovation as clients confront the
need to transform their businesses due to the profound change
introduced by an increasingly connected consumer. This change
requires a new breed of agency, like SapientNitro, with the unique
ability to transform in the areas of marketing, commerce and
overall business strategy.”
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ:SAPE), is a new
breed of agency redefining storytelling for an always-on world.
We’re changing the way our clients engage today’s connected
consumers by uniquely creating integrated, immersive stories across
brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique
combination of creative, brand and technology expertise results in
one global team collaborating across disciplines, perspectives and
continents to create game-changing success for our Global 1000
clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target, and Vodafone, in 31 cities across The Americas, Europe and
Asia-Pacific. For more information,
visit www.sapientnitro.com.
Sapient is a registered service mark of Sapient Corporation.
SapientNitroRachel Frey,
+1 212-710-4889rachel.frey@sapient.com
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