Smarter Sleep is Here – and "it" Changes Everything
15 Septembre 2016 - 3:00PM
Business Wire
New “it bed” by Sleep Number delivers smart,
adjustable sleep at a great value
Sleep Number, the world’s leader in sleep innovation, today
announced the launch of the it™ bed, a revolutionary new smart bed
that combines dual adjustability, sleep knowledge and connectivity
for better sleep. The “it bed” will be available at www.itbed.com
Sept. 19. The innovative “it bed” is delivered directly to
doorsteps and compressed into a sleek box – but that is where
similarities to bed-in-a-box brands end.
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The "it bed" by Sleep Number is packed
full of technology for smarter, connected sleep. It can be adjusted
on each side, includes biometric sensors for tracking sleep, and
connects to health and fitness apps to help optimize wellness.
(Photo: Sleep Number)
Designed for today’s connected lifestyles, the “it bed” is
adjustable on each side and packed full of technology that helps
consumers sleep better, and was the recipient of four technology
and innovation awards at CES® 2016. And all these benefits come at
great value – $1,099 for a queen. Sleep Number developed the new
“it bed” brand for first-time bed buyers and digitally savvy
individuals who recognize that quality sleep is essential to their
life.
“Your phone is smart, your TV is connected and your car has
integrated apps; now it’s time technology helped people sleep
better. We are redefining what people should expect from their
bed,” said Shelly Ibach, president and chief executive officer,
Select Comfort. “The ‘it bed’ delivers an effortless buying and
sleep experience. With this new brand, we are excited to offer the
individualized benefits of a Sleep Number bed to a whole new
generation of customers.”
Sleep Number has a strong track record of bringing to market
innovations that disrupt the mattress industry. Contrasting sharply
with conventional, one-size-fits-all mattresses, the “it bed”
features smart technology to improve sleep quality:
- Adjustable
comfort – Unlike ordinary static mattresses, the bed’s
foam-filled air chambers adjust to each individual’s idea of
comfort and are controlled with a smartphone app. The bed contours
to the neck, shoulders, back, and hips, cushioning and supporting
the entire body for improved spinal alignment.
- Sleep
tracking – Integrated within the bed’s adjustable
comfort are biometric sensors that track sleep. SleepIQ®
technology continuously gathers hundreds of readings per second,
monitoring sleep-critical variables (heart rate, motion and
breathing), and a proprietary algorithm delivers a personal
SleepIQ® score each night, which indicates sleep quality.
- Connectivity – Through the SleepIQ®
app, the “it bed” connects with leading health, fitness and sleep
environment apps – including Fitbit®, Nest Learning
Thermostat™, MapMyRun™ and Withings Health Mate™ – to show a
holistic view of how lifestyle choices may affect sleep.
Over time, SleepIQ technology learns each person’s comfort
preferences, understands how physical activity and sleep
environment affects their sleep quality, and offers personalized
insights for a better night’s sleep.
“Not all sleep is created equal,” said Annie Bloomquist, senior
vice president and chief product officer at Select Comfort. “By
tracking and managing sleep-critical biometric data – and
simultaneously connecting to popular health, home and environmental
apps – the ‘it bed’ is the future of sleep.”
The “it bed” by Sleep Number can be purchased at www.itbed.com,
with doorstep delivery in five business days in a range of
sizes:
Size Price
Twin $799 Twin XL $899 Full
$999 Queen $1,099 King $1,499
California King $1,499
About the New SleepIQ® technologyWhen
combined with Sleep Number dual adjustability, SleepIQ®
technology helps customers understand what impacts their sleep and
how to improve it, such as adjusting the comfort of their bed. The
company’s latest SleepIQ® software update is now available
for download. The new enhancements include individualized sleep
tips based on the users’ personal data to drive an even better
understanding of how to improve sleep. For example, “You have your
highest SleepIQ® score when you go to bed between 10-10:30
p.m.”
The new SleepIQ technology also connects to the customers’ life
so they know what is needed for their best sleep. SleepIQ®
data coupled with their Fitbit® activities offer a holistic view of
how a fitness routine impacts sleep. SleepIQ works with their Nest
Learning Thermostat™ to identify the optimal bedroom temperature
for sleep. The initial list of SleepIQ® API (Application Program
Interface) data providers also includes Apple® Health, MapMyRun™,
Microsoft® Health and Withings Health Mate™.
About Select Comfort CorporationNearly 30 years ago,
Sleep Number transformed the mattress industry with the idea that
‘one size does not fit all’ when it
comes to sleep. Today, the company is the leader in sleep
innovation and ranked “Highest in Customer Satisfaction with
Mattresses” in 2015 by J.D. Power. As the pioneer in biometric
sleep monitoring and adjustability, Sleep Number is proving the
connection between quality sleep and health and wellbeing.
Dedicated to individualizing sleep experiences, the company’s 3,600
employees are improving lives with innovative sleep solutions. To
find better quality sleep, visit one of our more than 500 U.S.
Sleep Number® stores or SleepNumber.com.
Media Note: Supporting materials including images,
videos, fact sheets and interview opportunities are available upon
request.
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Select Comfort CorporationSarah Reckard,
763-551-6076Sarah.Reckard@selectcomfort.comorTunheimLou Ann
Olson, 952-851-7226Lolson@Tunheim.comorWalt &
CompanyJane Fainer, 408-369-7200, ext. 1052Jfainer@walt.com
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