VIDAA Announces Launch of Streaming Service, ‘VIDAA Free’
07 Février 2023 - 2:00PM
VIDAA USA Inc., today launched VIDAA Free, its streaming hub of
free advertising supported video, and is now available on millions
of connected TVs powered by VIDAA, a smart TV operating system and
content platform preinstalled on most TVs manufactured by Hisense,
Toshiba and more than a hundred additional TV brands. The service
offers VOD, live linear, and ad-supported content for free and is
currently available in the US, with plans to expand globally later
this year. The launch of VIDAA Free recognizes consumers’ shift
from cable TV to Connected TV streaming platforms and beyond
subscription-based streaming services to free-to-users ad-supported
linear and video on demand (VOD) streaming on connected TVs. The
service provides a gateway for consumers to access free
ad-supported content from top brands and publishers globally and
monetize content through advertising.
VIDAA Free is launched on VIDAA’s own Online Video Platform,
based on Xstream™ technology from SeaChange International,
Inc. (NASDAQ: SEAC), a leading provider of video delivery,
advertising, streaming platforms, and FAST (Free Ad-Supported
Streaming Television) technology. The technology provides a
superior streaming and advertising insertion solution to accelerate
the expansion of free ad-supported content globally on Smart TVs
powered by VIDAA. The online video-on-demand and FAST channel
playout platform is built to support premium advertising-based
streaming services provided by VIDAA Free.
VIDAA Free will be available on millions of VIDAA-powered Smart
TVs from Hisense, the world’s #1 Smart TV manufacturer by units
shipped, and the Xstream™ platform. VIDAA Free is currently
live in the United States and it’s capable of streaming VOD, live
linear, and FAST content immediately, with plans to expand the
service globally later this year.
“VIDAA Free continues to mark the evolution of content
consumption on Connected TVs (CTV),” said Chris Klimmer, President
of SeaChange. “As video consumption shifts from cable to streaming,
and beyond subscription models to advertising-supported content,
Connected TVs can now be capable of meeting consumers’ demand for
more video content choice and ease of use. As more premium content
becomes available under advertising business models, Smart TV
operating system providers are becoming the primary gateway to
publisher partnerships. With the launch of VIDAA Free consumers can
easily discover and access some of the biggest series and movies
from top publishers while content owners can monetize content
through advertising on a global scale. The launch also allows
SeaChange to expand its strategic partnership with VIDAA and to
participate in their future success.”
"We're excited to bring VIDAA Free to millions of Connected TVs
worldwide and are proud to launch it on Hisense Smart TVs, the
world's leading manufacturer in terms of units shipped. This marks
a new era of video streaming experience on Connected TVs," said
Yaniv Gruenwald, COO of VIDAA USA. "With the platform jointly
developed with SeaChange, VIDAA has full control and can seamlessly
manage, curate, publish, and monetize video content."
About VIDAA
Established in 2019, VIDAA USA is headquartered
in Atlanta, Georgia and is the developer of Smart TV
operating systems. Its flagship product, VIDAA TV OS, is currently
in its sixth generation and provides advanced solutions to a
multitude of leading Smart TV manufacturers globally, including
Hisense, JPE, BOE, and TP Vision. Its award-winning Linux based
licensed operating system with voice control, applications store,
billing and payments capabilities provides a turnkey solution to
factories and brands, including licensed access to leading global
and local premium streaming video content providers.
VIDAA USA partners include over 100 Smart TV brands and
over 400 content providers globally.
Social tags: @vidaatv Instagram, @vidaatv Facebook, @VIDAATV
Twitter, vidaatv Linkedin
About SeaChange International, Inc.
SeaChange International, Inc. (NASDAQ: SEAC) provides
first-class video streaming, linear TV, and video advertising
technology for operators, content owners, and broadcasters
globally. SeaChange technology enables operators, broadcasters, and
content owners to cost-effectively launch and grow premium linear
TV and direct-to-consumer streaming services to manage, curate, and
monetize their content. SeaChange helps protect existing and
develop new and incremental advertising revenues for traditional
linear TV and streaming services with its unique advertising
technology. SeaChange enjoys a rich heritage of nearly three
decades of delivering premium video software solutions to its
global customer base.
Contacts:
Sloane & CompanyErica
Bartschebartsch@sloanepr.com212-446-1875
Thunder 11Sam Barrettsam@thunder11.com917-921-7783
SeaChange (NASDAQ:SEAC)
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