LOS ANGELES, Nov. 26, 2013 /PRNewswire/ -- This holiday season, premier sporting goods retailer, Sport Chalet, is joining forces with GoPro, the world's most versatile camera, to give away $10,000. The contest is now open to consumers and will close on December 24, 2013.

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To enter, visit any Sport Chalet store and pick up a free license plate frame with an "I'd rather be…" message. Then snap a photo in front of the in-store GoPro display holding the frame and upload the image to Instagram with the hashtag #IdratherGoPro. Two winners will be randomly selected each week and awarded a $1,000 Sport Chalet gift card. When the contest closes on Christmas Eve, a total of 10 lucky winners will be awarded gift cards, making holiday shopping a breeze this season.

"There's nothing better than having something extra in your pocket to make the gift-giving season even more enjoyable," said Don Delzell, Sport Chalet's Online Director. "GoPro is a topline product and a fantastic partner to help bring holiday cheer to athletes of all levels."

Sport Chalet has store locations throughout California, Arizona, Nevada and Utah. Participants can also visit SportChalet.com to download and print a Sport Chalet "I'd rather be…" sign, fill in the activity of choice and snap a picture to upload to Instagram.

The Sport Chalet gift card can be used in-store or online to purchase any merchandise, including the new GoPro Hero 3. The lightweight, versatile camera makes the perfect holiday gift for the adventurer in the family. With several mounts and accessories available, athletes can use the camera to capture anything from the rush of the ski slopes to an adrenaline-pumping mountain bike excursion.

For more information on the contest including official rules, or to find a nearby Sport Chalet location, visit www.sportchalet.com. For additional media inquiries, contact spilsbury@formulapr.com.  

About Sport Chalet

Sport Chalet (Nasdaq: SPCHA, SPCHB)  is a premier, full service specialty sporting goods retailer featuring the industry's top sports brands in apparel, footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company has 52 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com; a Team Sales division; and offers more than 50 specialty services for the sports enthusiast, including online same day delivery, climbing, backcountry skiing, ski mountaineering, avalanche education, and mountain trekking instruction, car rack installation, snowboard and ski rental and repair, Scuba training and certification, Scuba boat charters, team sales, gait analysis, baseball/softball glove steaming and lacing, racquet stringing, and bicycle tune-up and repair at its store locations. For more information, visit Sport Chalet at www.sportchalet.com.

SOURCE Sport Chalet

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