SRS Labs Wins Prestigious TechAmerica Innovations Award for Multi-Dimensional Audio (MDA) Platform
19 Juin 2012 - 2:00PM
Business Wire
SRS Labs (NASDAQ:SRSL), the industry leader in surround
sound, audio enhancement, and voice post-processing technologies,
announced today that its Multi-dimensional Audio™ (MDA™), a
revolutionary new, end-to-end object based audio platform, won the
award for the most innovative new software technology at this
year’s TechAmerica Association’s High-Tech Innovations Awards
ceremony held on June 14, 2012.
“We are honored by TechAmerica’s recognition of our achievement.
As with most innovations, MDA was born in a brainstorming session
just under three years ago. Within a week, we refined the idea and
began working on researching and developing the concept non-stop,”
said Alan Kraemer, Chief Technology Officer, SRS Labs. “By
CES 2012, we presented a complete proof of concept demonstration
and started an advanced beta testing program in March. Last month,
we took a jaw-dropping real-life demonstration of content mastered
in MDA to several leading Hollywood studios, press, and CE
manufacturers around the globe, successfully showcasing the power,
flexibility and refinement of the technology.”
Conceptualized and developed by SRS Labs with the cooperation
and advice of industry partners, MDA is a complete end-to-end audio
platform that is built on a foundation of object-based audio.
Breaking free of the decades old "channel based" audio paradigm,
MDA allows content creators to create, maintain and deliver three
dimensional positional data with soundtrack elements in a
no-compromise multi-dimensional audio space that includes height,
depth and width and behavior over time, rather than standard planar
(2D) speaker configurations such as 5.1 and 7.1. Since MDA is not
channel based, there is no restriction or mandate on the number of
speakers or the rendering method that can be used to represent a
multi-dimensional audio soundscape. Yet, MDA program playback
easily maps to any number of speakers in any configuration a
listener may have, from stereo, to 11.1 and beyond and supports
advance spatial rendering techniques as well.
“SRS was a finalist in four categories at this year’s
TechAmerica Awards ceremony, more than any other company nominated
for awards, principally as a result of our passion for audio and
our relentless efforts to perfect our understanding of the human
auditory system and inventing new techniques and technologies that
can further improve people’s listening and entertainment
experience,” added Allen H. Gharapetian, Senior Vice President of
Marketing, SRS Labs. “Winning this award serves as validation for
the countless hours and efforts put forth by all parties involved
in the development of MDA and reaffirms SRS’ position as an
innovator and leader within the audio industry.”
In addition to winning the award for best software category, SRS
Labs’ president and CEO, Tom Yuen, was presented with a lifetime
achievement award for his decades of extraordinary contributions to
the high-technology industry.
For more information about this announcement, SRS or our
technologies, please contact us at pr@srslabs.com or visit
us on Facebook, Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
Srs Labs (NASDAQ:SRSL)
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