SSA Global CRM Helps The AirMiles Travel Company Enhance its Marketing Processes and Drive Customer Value
14 Mars 2006 - 6:59PM
Business Wire
SSA Global(TM) (NASDAQ:SSAG), a leading provider of extended
enterprise solutions and services, today announced that The
AirMiles Travel Company (AirMiles) has implemented SSA Customer
Relationship Management (CRM), powered by Epiphany. The AirMiles
Travel Company, the leading travel loyalty company in the UK, is
using SSA Outbound Marketing, a component of SSA CRM, as the
foundation for a new internal marketing process that is reducing
costs and giving the company more insights into its customers and
control over its loyalty programs. SSA Outbound Marketing is making
it possible for AirMiles to consolidate data from partners, travel
booking systems and its customers to create a single view of
customer behaviour and demand. The company is using the
sophisticated database management capabilities of SSA Outbound
Marketing to develop a flexible, integrated marketing strategy.
"The database management and analytical capability of SSA Outbound
Marketing have made it possible for us to utilize what we know
about our customers in terms of current and potential value, levels
of engagement as well as their wants and needs," said Nigel Grimes,
director, customer insight, The AirMiles Travel Company. "When we
made the strategic decision to enhance our marketing process, we
knew that only an industry-leading CRM solution would support our
complex business model. The SSA Global solution is delivering the
functionality we need to get better control and improve our
understanding of our customer relationships." "With millions of
customers and over a hundred partners, the AirMiles team required a
solution to support the demand for accurate insight into customer
needs," said Gregg Monastiero, global vice president of CRM, SSA
Global. "SSA Outbound Marketing was developed to enable companies
like AirMiles to cost-effectively analyze large quantities of
customer data and develop marketing strategies and communications
programs that turn that data into new sales and increased customer
satisfaction." About The AirMiles Travel Company The AirMiles
Travel Company is the UK's most rewarding loyalty scheme. Over 8
million customers collect AirMiles through its many household name
collection partners including: Tesco, Shell, Scottish &
Southern Energy, Interflora, Homebase and NatWest credit cards. In
addition, The AirMiles Travel Company's new online shopping site
offers customers the opportunity to collect AirMiles with over 80
online retailers including: Currys.com, CDwow.com, Johnlewis.com
& Carphonewarehouse.com giving customers the chance to truly
collect both on and off the high street. The AirMiles Travel
Company offers a wide range of travel rewards with more than 100
airlines, 25,000 world-wide hotels, cruises, travel insurance, car
hire and package holidays from the country's top 100 tour
operators. Open to both AirMiles collectors and non-collectors,
customers can pay for their travel in three ways: miles alone, a
combination of miles and money and money alone where they will earn
MilesBack at the rate of 1 mile for every GBP 5 spent. About SSA
Global SSA Global(TM) (NASDAQ: SSAG) is a leading provider of
extended ERP solutions for manufacturing, distribution, retail,
services and public organizations worldwide. In addition to core
ERP applications, SSA Global offers a full range of integrated
extension solutions including corporate performance management,
customer relationship management, product lifecycle management,
supply chain management and supplier relationship management.
Headquartered in Chicago, SSA Global has over 50 locations
worldwide and its product offerings are used by customers in over
90 countries. For additional information, visit the SSA Global web
site at www.ssaglobal.com. SSA Global(TM) is the corporate brand
for product lines and subsidiaries of SSA Global Technologies, Inc.
SSA Global, SSA Global Technologies and SSA GT are trademarks of
SSA Global Technologies, Inc. Other products mentioned in this
document are registered, trademarked or service marked by their
respective owners. # # # Forward-Looking Statements These materials
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