Silverstar's Empire Interactive Kicks Off Holiday Season With Two Major European Releases
20 Novembre 2007 - 2:30PM
Marketwired
BOCA RATON, FL , released 'Animal Paradise DS' in the UK and
Europe on November 16, which will be followed by the highly
anticipated European release of 'Jackass: The Game' on PS2 and PSP
on November 23.
Animal Paradise has struck a chord with the Nintendo DS audience
who are craving for new 'virtual pet' sims that have become so
popular. This follows the success of similar titles like
Nintendogs, Pony Friends, and the Catz & Dogz series. Animal
Paradise addresses the demands of this young audience and is
expected to be a popular gift during the holiday season.
In the UK, the product will continue to be heavily advertised in
the leading female youth press, including Mizz, Shout, Amy, and
Girl Talk. Online banner campaigns are running across the popular
Cartoon Network site and Jetix. These banners drive customers to a
dedicated Animal Paradise website. The title will also be featured
editorially, including a front cover splash in a special Christmas
Nintendo supplemental Christmas gift guide that will be distributed
with leading teen magazines Bliss and Mizz. These publications draw
a combined circulation of around 182,000.
Jackass: The Game, which is scheduled for release on Friday,
November 23, has received extensive positive coverage in the
industry press. The game features the voices of the Jackass stars
including Johnny, Steve O and Wee Man. It includes an editor that
allows gamers to take control of the Jackass characters to "produce
and upload your own episode."
"We expect Animal Paradise and Jackass to quickly rise up the
charts and be big revenue generators for Silverstar," said Clive
Kabatznik, the company's CEO. "We have high hopes for their success
during the holiday shopping season and beyond."
For more information about Jackass and Empire's expectations
please see
http://www.mcvuk.com/news/28904/Top-five-prediction-for-Jackass.
A new DS version of the game has also been added to the
publisher's release roster for Q1 2008. Other titles on the way
include the latest iteration of the publisher's highly successful
International Cricket Captain.
About Empire Interactive
Empire Interactive is a leading publisher of interactive
entertainment software that has been established for 18 years.
Headquartered in the UK, Empire Interactive also has offices in the
US, Germany, Italy, France and Spain. The company develops and
publishes a varied range of titles for all current platforms in the
US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha
Truckers, Ford Racing and FlatOut have all enjoyed success across
the world. Its budget label, Xplosiv, is one of the fastest growing
in Europe. Further information about Empire Interactive and its
products can be found at www.empireinteractive.com
About Silverstar Holdings
Silverstar Holdings Ltd. is an international publisher and
developer of interactive entertainment software. It currently owns
Empire Interactive, PLC and Strategy First, Inc. Empire Interactive
(www.empireinteractive.com) is a leading developer and publisher of
interactive entertainment software games, including Starsky &
Hutch, Big Mutha Truckers, Ford Racing and FlatOut. Empire's
products are delivered on both console and PC platforms. Strategy
First (www.strategyfirst.com) is a developer and worldwide
publisher of entertainment software for the PC. For more
information about Silverstar Holdings visit
www.silverstarholdings.com
The statements which are not historical facts contained in this
press release are forward-looking statements that involve certain
risks and uncertainties, including but not limited to risks
associated with the uncertainty of future financial results,
additional financing requirements, development of new products,
regulatory approval processes, the impact of competitive products
or pricing, technological changes, the effect of economic
conditions and other uncertainties detailed in the company's
filings with the Securities and Exchange Commission.
Contact: Silverstar Holdings Ltd. Clive Kabatznik President and
CEO Tel 561-479-0040 Email Contact Investor Relations: Liolios
Group, Inc. Matt Glover or Ron Both Tel 949-574-3860 Email
Contact
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