Del Taco Continues to Lead Value With Relaunch of Buck and Under Menu®
20 Décembre 2017 - 2:00PM
While it may take up to three dollars to purchase a value menu item
at some fast food restaurants, Del Taco Restaurants, Inc.
(NASDAQ:TACO), the nation’s second leading Mexican quick service
restaurant,* invites guests to satisfy their cravings with its
revamped Buck and Under Menu. Beginning December 28, Del Taco’s
Buck and Under Menu will now feature an even larger assortment of
craveable items priced at just 69 cents, 89 cents and $1.**
“Unlike other fast food value menus that start at $1 or higher,
we offer more than 15 freshly-prepared items for a buck or less**
across breakfast, lunch, dinner and late night,” said Barry
Westrum, Del Taco’s Chief Marketing Officer.
In contrast to so many other brands’ value menus and boxed
meals, which frequently discount or combine existing items, Del
Taco continues to innovate by introducing new products with bold
flavor profiles created specifically for the value menu, such as
the Salsa Chicken Taco, available nationwide beginning December 28.
Priced at just one dollar,** the Salsa Chicken Taco is crafted with
fresh grilled chicken, roasted chile salsa, crisp lettuce and
fresh-diced tomatoes, wrapped in a warm flour tortilla. In
addition, freshness on the revamped Buck and Under Menu is not
limited to those items that cost $1 either. The Mini Cheddar
Quesadilla, which costs just 69 cents,** is made with hand-grated
cheddar cheese folded into a flour tortilla, then flat-grilled to
perfection.
“In a world of $1, $2 and $3 menus, you won’t be able to find a
better deal than at Del Taco,” Westrum adds. “Whether you’re
craving one of our new offerings, or an existing guest-loved Buck
and Under Menu item, like our 89 cent** Jacked Up Value Bean, Rice
& Cheese Burrito, you’ll never have to choose between quality
and value at Del Taco.”
*By number of units**Price and participation may vary by
location. Restrictions may apply.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ:TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, hand-sliced avocado, hand-grated
cheddar cheese, slow-cooked beans made from scratch, and new creamy
Queso Blanco. The brand's UnFreshing Believable® campaign further
communicates Del Taco's commitment to provide guests with the best
quality and value for their money. Founded in 1964, today Del Taco
serves more than three million guests each week at its more than
550 restaurants across 14 states. For more information, visit
www.deltaco.com.
Media ContactJoshua LevittCanvas
Blue949-981-0757jlevitt@canvasblue.com
A photo accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/a123c653-ae4f-46bf-8ab9-578e8a05e9db
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