Del Taco Launches New Mobile App Focused on Reinforcing Value Leadership
29 Octobre 2018 - 10:00PM
Guests who download The Del App receive two
FREE Del Tacos, along with new offers every week
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
leading Mexican quick service restaurant,* today announced the
launch of its value-focused mobile app, offering guests even more
great deals on their favorite products.
Now available on the App (iOS) and Google Play (Android) stores,
guests who download The Del App will instantly receive a coupon for
two FREE Del Tacos,** as well as other special offers delivered to
their mobile device every week.
“When developing our app’s capabilities, we clearly heard from
our guests that doubling down on our category-leading value with
unique and craveable deals was important to them,” said Barry
Westrum, Del Taco’s Chief Marketing Officer. “With that insight, we
decided to come out of the app gate strong and deliver those deals.
We’re also looking forward to introducing additional app elements,
including delivery and loyalty, in the near future.”
*By number of units**Limit one sign-up offer per device.
Registration required to access deals. Price and participation may
vary.
About Del Taco Restaurants, Inc.Del Taco
(NASDAQ: TACO) offers a unique variety of both Mexican and American
favorites such as burritos and fries, prepared fresh in every
restaurant's working kitchen with the value and convenience of a
drive-thru. Del Taco's menu items taste better because they are
made with quality ingredients like fresh grilled chicken and carne
asada steak, hand-sliced avocado, hand-grated cheddar cheese,
slow-cooked beans made from scratch, and creamy Queso Blanco.The
brand's campaign, Celebrating the Hardest Working Hands in Fast
Food, further communicates Del Taco's commitment to
restaurant-level team members that provide guests with the best
quality and value for their money through cooking, chopping,
shredding and grilling menu items from scratch. Founded in 1964,
today Del Taco serves more than three million guests each week at
its more than 560 restaurants across 14 states. For more
information, visit www.deltaco.com.
Media ContactJoshua LevittCanvas
Blue949-981-0757jlevitt@canvasblue.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/a2ed0c91-95d9-4354-9b5d-d461aac59d0f
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