Del Taco Makes Summer a Bit Sweeter With Introduction of $1 Mini Floats
18 Juillet 2019 - 2:03PM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
leading Mexican quick service restaurant,* today announced a sweet
product introduction to help guests beat the summer heat. Only a
buck each, Del Taco’s Mini Floats will launch nationwide on July
24, National Drive-Thru Day. To celebrate the fun holiday, guests
can get a FREE Mini Float all day with any purchase when presenting
the coupon in their Del Taco app at check-out.**
Crafted with a combination of Del Taco’s premium Vanilla Shake
and a choice of Cherry Coke®, Barq’s® Root Beer, Hi-C® Flashin’
Fruit Punch, Coca-Cola® or Fanta® Orange, Mini Floats are an
indulgent treat at a price that only Del Taco can offer.
“With Mini Floats, we’re thrilled to give our guests another
uniquely Del Taco way to beat the heat this summer,” said Barry
Westrum, Del Taco’s Chief Marketing Officer. “Classic floats are
synonymous with summertime, and we’re thrilled to now offer 12
different dollar beverages, including these new, fun and timely
drinks.”
Along with Mini Floats, Del Taco’s dollar drink menu is full of
guest-favorite offerings, including Real Strawberry Lemonade, Prima
Java Iced Coffee (Value Size), 30-Ounce Gold Peak® Brewed Iced Tea
and Vanilla, Chocolate and Strawberry Mini Shakes.**
Guests who crave even more value can download The Del App,
available on the App (iOS) and Google Play (Android) stores, and
will receive a coupon for any taco free,*** as well as other
special offers delivered to their mobile device every week.
*By number of units
**Price and participation may vary by location. ***Limit one
sign-up offer per device. Registration required to access deals.
Price and participation may vary.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, hand-sliced avocado, hand-grated
cheddar cheese, slow-cooked beans made from scratch, and creamy
Queso Blanco.
The brand's campaign, Celebrating the Hardest Working Hands in
Fast Food, further communicates Del Taco's commitment to
restaurant-level team members that provide guests with the best
quality and value for their money through cooking, chopping,
shredding and grilling menu items from scratch. Founded in 1964,
today Del Taco serves more than three million guests each week at
its more than 580 restaurants across 14 states. For more
information, visit www.deltaco.com.
Media ContactJoshua LevittCanvas
Blue949-981-0757jlevitt@canvasblue.com
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/9298bf3c-55c4-4752-b204-68087b45827d
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