Del Taco Launches “Guac-Thrus” for National Drive-Thru Day With Free Fresh Guacamole for Everyone & on Almost Anything
22 Juillet 2020 - 11:02PM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant* (MQSR), today announced
it is turning its drive-thrus across the country into “Guac-Thrus.”
Del Taco’s Guac-Thrus will be open for one-day only on Friday, July
24th, to celebrate National Drive-Thru Day and the company’s
newly-introduced Fresh Guacamole. From 10am until 10pm, guests can
head to their local Del Taco restaurant and get a free serving of
Fresh Guac with any purchase.**
In fact, guests are encouraged to bring ANY fast food menu item
to their closest Del Taco Guac-Thru, including Chicken Sandwiches,
Fries, or Burgers, and top them with Del Taco’s Fresh Guac. The
brand will surprise and delight fans who share their menu mashups
on social media, tagging @DelTaco and #GuacThru throughout National
Drive-Thru Day.
The brand has also partnered with leading foodie content
creators on the following National Drive-Thru Day mashups,
featuring Del Taco’s Fresh Guac:
- @LoveTram - Popeye’s Chicken Sandwich
- @nonstopeats - McDonald’s Filet-o-Fish
- @hangryblogger – In-N-Out Burger’s Double Double & Animal
Style Fries
- @Paulsfoodhaul - Burger King’s Whopper
- @sorrynosalad - Chick-fil-A’s Spicy Chicken Sandwich
“Our Fresh Guac is so good, it even elevates the competition
when added to their items,” said Tim Hackbardt, Del Taco’s Chief
Marketing Officer. “Try it on or in one of our freshly prepared
Tacos or Burritos, or add it to your favorite drive-thru item from
the competition. Either way, we hope everyone celebrates National
Drive-Thru Day with some free Fresh Guac from Del Taco.”
Del Taco’s newest premium ingredient, Fresh Guacamole, is
crafted in each restaurant daily with just four simple
ingredients:
- Hass avocados
- Handmade pico de gallo
- Fresh-squeezed lime juice
- Special seasoning blend
The recent launch of Fresh Guacamole builds on Del Taco’s unique
value oriented QSR+ position and expands on the foundation of
fresh-grilled chicken, carne asada steak, freshly grated cheddar
cheese, and its signature slow-cooked beans made from scratch. It
is the brand’s next step in freshness that naturally follows the
introduction of fresh avocado slices a few years ago and its more
recent move to dump its Nacho Cheese pump and elevate guests to
creamy Queso Blanco, crafted with real cheese, real milk, jalapeños
and heavy cream.
*By number of units
**One Free Snack-Sized Fresh Guacamole per Order. Valid for
drive thru only. While supplies last. Participation may vary.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, sliced avocado, freshly grated
cheddar cheese, slow-cooked beans made from scratch, and creamy
Queso Blanco.
The brand's campaign further communicates Del Taco's commitment
to providing guests with the best quality and value for their money
through cooking, chopping, shredding and grilling menu items from
scratch. Founded in 1964, today Del Taco serves more than three
million guests each week at its approximately 600 restaurants
across 15 states. For more information, visit www.deltaco.com.
Media ContactJoshua LevittDeVries
Global949-981-0757jlevitt@devriesglobal.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/2e858b17-66b0-48c2-94ae-d6a60d8392cf
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