Taboola Generative AI Capabilities Now Available to Every Taboola Advertiser for English Campaigns; AI-Generated Campaigns Improve Advertising Efficiency and Drive Success
12 Juillet 2023 - 3:01PM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced the availability of its
Generative AI for all Taboola advertisers running campaigns in
English.
This milestone follows a successful beta test of Taboola’s
Generative AI capabilities, where global brands have used the
technology to generate content and copy for ad creative, such as
titles, images and headlines. With it, brands have reduced their
time spent on generating ad creative and produced high performing
creative assets for their campaigns.
More than 80% of brands using the technology ran multiple
campaigns driven by Taboola’s Generative AI and select brands have
more than doubled the click through rate for their campaigns when
measured against evergreen campaigns–driving more customers,
improving efficiency and refining their long-term advertising
strategy based on Taboola’s AI-driven suggestions.
Taboola’s Generative AI technology has allowed advertisers to
increase efficiency and effectiveness for their campaigns, directly
within Taboola Ads, based on Taboola’s understanding of consumer
intent. With it, advertisers can:
- Produce creative copy, creating variations of
campaigns titles and headlines that appeal to multiple
audiences.
- Generate original images, allowing for
experimentation and building multiple creatives - to keep campaigns
fresh and also maximize seasonal opportunities.
- Leverage best practices, with AI built on tens
of thousands of successful campaigns that have delivered ROI for
advertisers on Taboola.
As part of today’s news, Taboola is opening up its Generative AI
capabilities available to any advertiser running campaigns in
English, with other markets and languages to follow.
“Taboola’s Generative AI technology has made reaching customers
effortless yet effective, saving us time and allowing us to open up
resources that can be reinvested elsewhere,” said Michael Cadenas,
Growth Marketing Manager, Babbel. “We trust in their AI
capabilities because we’ve been long-standing partners and we’ve
already seen they have the right reach and understanding of
customers to make us successful. The copy that their AI provides
performs extremely well for us because it can cater itself to the
many audiences we want to reach globally.”
“Taboola’s Generative AI technology has been a game changer,”
said Andrew Duffin, Senior Digital Marketing Manager, Lucid. “Our
team has transformed our advertising with the suggestions that
Taboola’s AI has provided, and the best part is that we’re seeing
clear results. With their solutions, we’re seeing our campaigns
outperform what we’ve done traditionally, plus we’re learning a lot
about how to refine all of our campaigns moving forward.”
“The industry and our partners are making it clear–Generative AI
is an important next step for every advertiser,” said Adam
Singolda, CEO at Taboola. “We’re continuing to see innovators adopt
Taboola’s investments into AI because we’re in a unique position to
integrate Generative AI–we have the scale of knowledge on which we
can train things. Our massive scale makes it clear that for
advertisers, we understand every element of campaigns that makes
them successful. Advertisers can easily take advantage of those
learnings to run successful campaigns and get more customers.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
Disclaimer - Forward-Looking StatementsTaboola
(the “Company”) may, in this communication, make certain statements
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expressed in such forward-looking statements, including the risks
set forth in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and
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Contact
Dave Struzzi
dave.s@taboola.com
Taboola com (NASDAQ:TBLA)
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