24/7 Real Media Announces the Rich Media Foundry to Help Publishers Streamline Rich Media Delivery and Maximize Revenue
22 Mai 2006 - 12:00PM
Business Wire
Proprietary, Leading-Edge Technology Simplifies the Creation and
Trafficking of Rich Media Advertising across All Formats and
Vendors Signaling its commitment to simplifying rich media
advertising for publishers, 24/7 Real Media, Inc. (Nasdaq: TFSM), a
leading global digital marketing company, today unveiled the Rich
Media Foundry, a new technology that streamlines the process of
creating and trafficking rich media advertising in any format, from
any vendor. The technology integrates seamlessly with Open
AdStream(R) 6, the company's comprehensive ad management platform,
which will allow publishers to reap all the benefits of rich media
with minimal campaign administration. "Rich media is the fastest
growing advertising vehicle because it generates higher revenue for
both advertisers and publishers. Currently, about 70 percent of the
display advertising campaigns on our U.S.-based Web Alliance
network are Rich Media," said Tom Swenson, product manager for the
Rich Media Foundry. "The Rich Media Foundry makes managing and
optimizing rich media campaigns simple for publishers. More
importantly, the technology is designed to be agnostic and
scalable, with the ability to support any rich media format,
including video, audio, mobile, DTV, and other emerging formats."
The Rich Media Foundry simplifies the trafficking process for
publishers. The technology features third-party rich media vendor
code templates, allowing publishers to quickly and easily import
code to Open AdStream 6. An Ad Wizard feature enables the creation
of customizable banners, pop-up ads, or layered ads. Pre-roll video
is fully supported, including coordination with in-page units.
Other features facilitate the full integration with Open AdStream 6
without any further modifications. The Rich Media Foundry also
includes case management features that streamline the management of
rich media vendors' ad product portfolio. Vendors may add new
formats, enter modification instructions, and modify existing
formats - all within one intuitive interface. New vendors may
register and participate in 24/7 Real Media's Rich Media
Certification program as well. "The Rich Media Foundry is the
latest in a series of industry innovations from 24/7 Real Media
that help publishers improve the revenue generating potential and
ROI of their sites, and increase the effectiveness of advertisers'
messages," said Jack Smith, vice president of product strategy at
24/7 Real Media. "The Rich Media Foundry will help Open AdStream 6
customers speed the delivery of lucrative rich media campaigns into
their ad rotation with minimal effort, enabling them to start
earning revenue faster and increase their profit margins." About
24/7 Real Media, Inc. 24/7 Real Media, Inc. is a leading global
digital marketing company, empowering advertisers and publishers to
engage their target audiences with greater precision, and to
achieve transparency, and greater ROI. Using its award winning ad
serving, targeting, tracking, and analytics platform, powerful
search marketing capabilities and global network of specialized Web
sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company
is headquartered in New York, with 20 offices in 12 countries
throughout North America, Europe and Asia. 24/7 Real Media: The
Science of Digital Marketing. 24/7 Real Media is a member of the
NAI and adheres to the NAI privacy principles that have been
applauded by the FTC. These principles are designed to help ensure
Internet user privacy. For more information about online data
collection associated with ad serving, including online preference
marketing and an opportunity to opt-out of 24/7 Real Media cookies,
go to: www.networkadvertising.org. Caution concerning
forward-looking statements: This news release includes certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are
based on management's current expectations and are naturally
subject to uncertainty and changes in circumstances. Actual results
may vary materially from the expectations contained herein due to
changes in economic, business, competitive and/or regulatory
factors. More detailed information about those factors is set forth
in our filings with the Securities and Exchange Commission. In
addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international
risks, regulatory risks, and other economic, business, competitive
and/or regulatory factors affecting the businesses of 24/7 Real
Media. All information in this release is as of May 22, 2006. The
Company is not under any obligation to (and expressly disclaims any
such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
24/7 Real Media (NASDAQ:TFSM)
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