TFSM 24/7 Real Media (MM)

24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing company, today announced a new version of its industry-leading search marketing platform, Decide DNA� 6.1 � the industry�s first and only comprehensive offering that allows advertisers to manage mobile search campaigns in the same interface as Web-based paid search, search engine optimization (SEO), and feed management. The platform also provides marketers with greater campaign visualization, usability, scalability and control of the entire search marketing process. Decide DNA 6.1 improves advertiser ROI by providing greater understanding of the most profitable creative units, keywords, and landing pages, automatically adjusting keyword portfolios based on parameters defined by the advertiser. 24/7 Real Media�s full suite of search support services and tools, such as campaign analysis, creative development and landing page optimization, as well as its new mobile search capabilities, distinguish the company as the most complete global search marketing provider. �Search continues to grow in significance for marketers, and continues to grow more complex. 24/7 Real Media has made it easy for advertisers by providing comprehensive search marketing technology and services,� said Ian Leuchars, SVP Search, North America for 24/7 Real Media. �In particular, mobile devices are continuing the evolution of how information is accessed and shared. With Decide DNA 6.1 we give advertisers the ability to seamlessly transition into mobile search marketing with all of the analysis, reporting, scale, and ROI vigilance that clients have grown to expect from 24/7 Real Media.� Based on a new study on mobile marketing and advertising, research firm eMarketer predicts that global mobile paid search spend will grow to $1.5 billion by 2011. This is a result of consumers� increasing reliance on mobile devices to access information and the evolving acceptance of mobile advertising. Much of the growth in the mobile search market will occur in Asia, where 24/7 Real Media is the dominant search marketing provider. The unique mobile capabilities of Decide DNA, combined with 24/7�s strong relationships with both Google and Yahoo! Search Marketing, uniquely position the company to take advantage of the mobile market. �Our enhanced mobile campaign management capabilities further strengthen our market leadership in Japan and the rest of the world,� said Jae Woo Chung, President, KK 24/7 Search. �We are committed to building the search marketing industry�s most robust technology and services, allowing advertisers to reach any customer on any screen." 24/7 Real Media's Decide DNA is widely recognized as the world's premier global search marketing platform. 24/7 Real Media manages campaigns on more search and shopping engines across the globe than any other search provider JupiterResearch's 2006 Search Engine Marketing (SEM) Agency Constellation report�identified 24/7 Real Media as the top paid search marketing provider, an honor that 24/7 Real Media also earned in Jupiter's prior report in 2004. The 2006 report rated 24/7 Real Media highest in terms of overall business value and market suitability among the 15 search-specific and full-service firms profiled. Decide DNA�has twice been awarded�the Platinum European Seal of eExcellence Japan's leading advertising firm, Dentsu, chose to partner�with 24/7 Real Media and Decide DNA after an extensive�global review of SEM technologies About 24/7 Real Media, Inc. 24/7 Real Media, Inc. is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing. 24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. Caution concerning forward-looking statements: This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 5, 2007. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.