Nexxen Enhances Leadership Team, Further Bolstering CTV Expertise Across Advertising Ecosystem
04 Octobre 2023 - 3:00PM
Nexxen, a global, unified advertising technology platform with deep
expertise in video and Connected TV ("CTV"), today announced the
appointment of two key executives to its leadership team. A
reflection of the company’s ongoing commitment to growing its brand
and customer base, Nexxen has hired Ben Kaplan as Chief Marketing
Officer and Ariel Deitz as Vice President, Enterprise Sales.
Kaplan joins with wide-ranging credentials in
both brand and product marketing, having led teams across the
digital advertising supply chain for more than 14 years at major
media and technology companies including Meredith Corporation, X
(formerly known as Twitter) and, most recently, sell-side platform
PubMatic. With extensive experience liaising between product,
marketing and commercial groups, Kaplan will play a pivotal role in
shaping and elevating Nexxen’s brand presence and narrative,
evangelizing its products and services on a global scale.
“Our industry has been striving to bridge the
gap and increase the connection between consumers and brands for
years now – especially through CTV and video – and Nexxen is really
at the epicenter of that shift,” said Kaplan. “I’m looking forward
to telling that story in market, advancing and complementing the
work we’ve already been doing and boosting our brand recognition,
particularly on the heels of the company’s rebrand this
summer.”
Nexxen also recently welcomed Deitz to its
commercial leadership team. Deitz comes from Amazon Ads and brings
18 years of experience in sales, having consistently delivered
strong results for her clients across the ecosystem. With a focus
on enterprise customer relationships and tactical sales
initiatives, Deitz is actively working to identify new ways in
which Nexxen’s end-to-end technology stack can be applied to
clients’ broader advertising strategies, ultimately driving price
efficiencies and improving the end user’s ad experience.
“It takes many years, and a lot of manpower, to
accomplish what Nexxen has and create an end-to-end technology
offering of this caliber,” said Deitz. “Coming in, I was
immediately struck by how seamlessly and intelligently our
platforms work together. Now, as part of the team, I’m excited to
be partnering with enterprise-level companies that are power users
of this technology. They need sophisticated tools to fuel the
future of their businesses and make meaningful connections with
their customers – that is what we are here to provide.”
Nexxen’s Chief Executive Officer, Ofer Druker,
commented on these strategic appointments, saying, “Ben Kaplan and
Ariel Deitz’s impressive backgrounds align perfectly with our
mission to deliver a robust horizontal platform that empowers
advertisers and publishers to utilize CTV and video in the most
meaningful ways, and their expertise will be instrumental as we
continue to expand our already significant footprint, from both a
brand and business standpoint.”
About Nexxen
Under the parent company Tremor International
(AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies,
publishers and broadcasters around the world to utilize video and
Connected TV in the ways that are most meaningful to them.
Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen
delivers a flexible and unified technology stack with advanced and
exclusive data at its core. Our robust capabilities span discovery,
planning, activation, measurement and optimization – available
individually or in combination – all designed to enable our
partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit www.nexxen.com
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
Forward Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as "anticipates," "believes," "expects,"
"intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the appointment of new executives
and any benefits thereof, any references to our tech stack, other
products and/or offerings of Nexxen and any other subsidiaries
affiliates. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors that may cause the Nexxen group’s actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor International’s most recent Annual Report on Form
20-F, which was filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by us in this press release speak only as of the
date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
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