Virtusa Corporation (NASDAQ GS: VRTU), a global provider
of digital strategy, digital engineering, and IT services and
solutions that help clients change and disrupt
markets through innovation engineering, has unveiled Virtusa
iComms, an intelligent marketplace for Communications Service
Providers (CSPs) to innovate faster and build solutions that
leverage Virtusa Intellectual Property (IP).
To be successful, CSPs are increasingly challenged to integrate
products and services from dozens, if not hundreds of technology
providers. The new Virtusa iComms eases this burden by delivering
an intelligent and comprehensive set of Virtusa offerings –
including Application Programming Interfaces (APIs), Artificial
Intelligence (AI) models, Augmented Reality (AR), Know Your
Customer (KYC), integrated billing and network inventory to
redefine digital experiences, create intent-driven engagements,
improve quality of service, and monetize assets. Additionally,
Virtusa iComms provides access to capabilities and expertise in
solutions from other providers used most often by CSPs, including
Amazon Web Services (AWS), Dataken, Google Cloud, Intense
Technologies, MemSQL, Microsoft Azure, Pegasystems, and
Salesforce.
With the number of 5G connections expected to grow to over 1
billion by 2023, CSPs can use Virtusa iComms to identify customers
most likely to upgrade and efficiently scale network resources as
demand increases. Other examples include building and launching new
services quickly that capitalize on emerging Cloud, 5G, NaaS, and
Edge trends to grow new revenue streams.
“Virtusa iComms is the result of over 15 years of delivering
complex, innovation solutions to CSPs across Consumer, Enterprise,
and MSOs,” said Ravi Kumar Palepu, global head, technology, media,
and telecommunications solutions, Virtusa. “Virtusa iComms helps
CSPs adopt emerging technologies at a faster pace by providing over
200 open APIs, more than 50 proven AI models, synthetic data
adhering to TM Forum standards across customers, networks,
operations and billing, and pre-integrated solutions.”
“CSPs are facing significant pressures on top-line revenues due
to changing consumer behaviors and technology drivers like
Over-The-Top (OTT) services. The need for a robust
infrastructure to efficiently accommodate the emerging service
trends has grown phenomenally,” said Frank Palermo, EVP,
technology, media, and telecommunications, Virtusa. “Virtusa iComms
is a platform and ecosystem that recognizes the need to move fast
and provides a comprehensive set of solutions for CSPs to leverage
as they transform their businesses.”
Virtusa iComms is powered by the Virtusa Digital Transformation
Studio, a delivery execution approach that lowers costs and
increases the delivery speed of digital transformation
projects.
The Virtusa iComms marketplace supports accelerated innovation
on the programmable network across network types. It helps provide
distributed cloud-based services, context-aware networking, low
latency services, and predictable network capability in terms of
coverage and access convergence.
Virtusa solutions now available through Virtusa iComms
include:
Billing Automation - Overlay platform
integrates with multiple billing systems, automates
reconciliations, and provides analytics, interactive bill
presentment, and video bill experience.
Cognitive Network Decisioning - Overlay
platform integrates with multiple network management systems to
deliver a global single network view and intelligence to drive auto
decisioning.
Digital Experience Layer - Unified platform
enabling consistent channel experience, seamless handoffs, and
standard microservice APIs across customer touchpoints.
Digital Marketplace - Ecosystem for CSPs
pre-integrated with digital providers and adjacent marketplace
players to offer a single identity, product bundles, and
offers.
Digital Self Care - Empowers customers to
self-install, test, diagnose, and resolve issues through an AR and
AI-powered chatbot integrated with an API and knowledge hub.
Intelligent BPA - Eliminates manual touchpoints
on 60+ processes across contact center, billing, network rollout,
network operations, and service and order fulfillment operations
through intelligent automation.
Interactive Retail - AI-driven conversational
digital wall with facial recognition and lift and learn product
simulations features for improved explore and buy journeys at
retail outlets.
Location-based
Marketing - Cloud-based CSP platform integrating with
retail brands enabling customer segmentation, target audience
campaign configuration, and location-based offers.
Network-as-a-Service - Open API-based platform
to deliver on-demand cloud network provisioning to establish global
connectivity and security services at scale.
NextGen Contact Center - Cognitive
compute-based contact center solution enabling agents to provide
improved customer service using insights-driven operations and
smart business widgets.
Small Cell Orchestration - Intent-based network
operations solution uses catalogs with business KPIs to automate
network commissioning, provisioning, and assurance enabling dynamic
optimization of network.
Smart Field Force Management - AR and
AI-powered remote test and diagnostic capability, helping engineers
to identify the location of main fault, analyze impact, and
recommended resolution steps.
Subscriber 360 - Dynamic, unified view of
subscriber profile with micro-segmentation, providing predictions
and recommendations on customer Average Revenue Per User, Customer
Lifetime Value, Churn, Net Promoter Score, and Customer
Satisfaction Index.
Unified Network Inventory - Cloud-based single
inventory solution built on a graph database to manage logical and
physical resources enabling network automation through
NetSecOps.
Virtusa iComms is available immediately in general release and
can be accessed at virtusa.com/solution/icomms
About Virtusa CorporationVirtusa Corporation
(NASDAQ GS: VRTU) is a global provider of digital business
strategy, digital engineering, and information technology (IT)
services and solutions that help clients change, disrupt, and
unlock new value through innovation engineering. Virtusa serves
Global 2000 companies in the Banking, Financial Services,
Insurance, Healthcare, Communications, Media, Entertainment,
Travel, Manufacturing, and Technology industries.
Virtusa helps clients grow their business with innovative
products and services that create operational efficiency using
digital labor, future-proof operational and IT platforms, and
rationalization and modernization of IT applications
infrastructure. This is achieved through a unique approach blending
deep contextual expertise, empowered agile teams, and measurably
better engineering to create holistic solutions that drive business
forward at unparalleled velocity enabled by a culture of
cooperative disruption.
© 2020 Virtusa Corporation. All rights reserved.
Virtusa is a registered trademark of Virtusa Corporation. All
other company and brand names may be trademarks or service marks of
their respective holders.
Salesforce and others are trademarks of salesforce.com, inc.
ContactRon Favali Conversion
Marketing727-512-4490Ron@conversionam.com
Virtusa (NASDAQ:VRTU)
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