Wet Seal Appoints New CEO - Analyst Blog
08 Janvier 2013 - 6:55PM
Zacks
The fashion apparel retailer Wet Seal Inc.’s
(WTSLA) search for a Chief Executive Officer ended with the
appointment of John D. Goodman. The company signed an employment
contract with Mr. Goodman, under which he will serve as its CEO
through January 30, 2016.
Mr. Goodman has 25 years of experience with companies including
Gap, Inc. (GPS), Levi Strauss & Co., Mervyn's
and Bloomingdale's. The veteran in fashion retailing had recently
served as the Executive Vice President, Chief Apparel and Home
Officer of Sears Holding Corporation (SHLD).
The newly appointed CEO is expected to drive Wet Seal to newer
heights. He has the understanding of fashion retailing for young
people, which should help sales at Wet Seal. Moreover, Mr. Goodman
is experienced with turnaround initiatives and had proved effective
for Charlotte Russe, a publicly traded junior retailer.
Mr. Goodman replaces Susan McGalla, who had been ousted by Wet
Seal management amid declining sales and the company’s being
charged for racial discrimination against its African American
employees. The company had fired McGalla even before finding a
replacement.
However, shareholders are not confident about the company’s
steps, which we think is because of its having replaced four CEOs
in five years without any improvement in its top line.
Meanwhile, the teen fashion chain suffered declining sales, as
same store sales plunged 9.7% year over year in the five-week
period ended December 29, 2012. This compares unfavorably with the
3.7% decline in same-store sales in the year-ago period.
Total sales in Wet Seal stores slipped 7.2% year over year to
$62.9 million and Arden B stores’ total sales declined 14.7% to
$10.1 million in December 2012.
The decline in total sales and comparable sales could be
attributable to the slower pace of economic recovery and lower
spending by domestic customers. The fear of a fiscal cliff and
volatile teen fashion also contributed to the lower sales of the
company.
Wet Seal faces stiff competition from American Eagle
Outfitters Inc. (AEO) and Gap Inc.. Currently, Wet Seal
holds a Zacks #3 Rank (short-term Hold rating).
AMER EAGLE OUTF (AEO): Free Stock Analysis Report
GAP INC (GPS): Free Stock Analysis Report
SEARS HLDG CP (SHLD): Free Stock Analysis Report
WET SEAL INC -A (WTSLA): Free Stock Analysis Report
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