Amsterdam, the Netherlands - Ahold announced that a new store look and new logos for its Stop & Shop and Giant-Landover supermarkets in the United States will be introduced tomorrow, August 22. The introduction is part of a series of new initiatives designed to enhance the customer store experience.

In addition to the fresh new look and new logos, the companies are rolling out new prepared foods assortment, an expanded private label offering, updated store signage and d�cor, new shopping technology and customer websites.

"Today's announcement is a further step in Ahold's global strategy to create powerful local consumer brands," said Ahold CEO John Rishton. "These new initiatives are an important part of the Value Improvement Program underway at Stop & Shop and Giant-Landover."

Ahold Press Office: +31 (0)20 509 5291 Attachments: Stop & Shop logo PDF and Giant-Landover logo PDF

Cautionary notice This press release includes forward-looking statements, which do not refer to historical facts but refer to expectations based on management's current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those included in such statements. These forward-looking statements include, but are not limited to, statements as to the effects of new initiatives as part of the Value Improvement Program. These forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results included in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond Ahold's ability to control or estimate precisely, such as the effect of general economic or political conditions, fluctuations in exchange rates or interest rates, increases or changes in competition, Ahold's ability to implement and complete successfully its plans and strategies, the benefits from and resources generated by Ahold's plans and strategies being less than or different from those anticipated, changes in Ahold's liquidity needs, the actions of competitors and third parties and other factors discussed in Ahold's public filings. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Koninklijke Ahold N.V. - which is its statutory name - does not assume any obligation to update any public information or forward-looking statement in this release to reflect subsequent events or circumstances, except as may be required by securities laws.

Copyright � Hugin AS 2008. All rights reserved.

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