Accenture Completes Acquisition of Acquity Group, Strengthening its Digital Marketing and eCommerce Capabilities
08 Juillet 2013 - 11:00PM
Business Wire
Accenture (NYSE: ACN) has completed its acquisition of Acquity
Group Ltd. (NYSE MKT: AQ), the second-largest independent digital
marketing company in the United States, which provides strategy,
digital marketing and technical services to help companies enhance
their brand experiences and eCommerce performance.
The acquisition, first announced on May 17, further strengthens
and expands the broad range of digital marketing services that
Accenture provides clients through Accenture Interactive, which
offers chief marketing officers and brand leaders a comprehensive
suite of marketing, technology and analytics solutions to improve
their marketing performance. Accenture paid $13.00 per
outstanding American Depositary Share, each of which represents two
ordinary shares, or a total of approximately $316 million in cash
for Acquity Group.
“Acquity Group’s skills and capabilities in eCommerce and
leading digital platforms such as Adobe and hybris will complement
Accenture’s strengths in strategy, analytics, technology enablement
and marketing operations,” said Brian Whipple, global managing
director of Accenture Interactive. “Together, we are better
positioned to blend the creative process with technology at scale
and deliver transformational solutions that provide innovative and
engaging customer experiences across channels.”
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with approximately 266,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$27.9 billion for the fiscal
year ended Aug. 31, 2012. Its home page is www.accenture.com.
Accenture Interactive helps the world’s leading brands drive
superior marketing performance across the full multichannel
customer experience. Comprising more than 4,000 Accenture
professionals dedicated to serving the marketing function,
Accenture Interactive offers integrated, industrialized and
industry-driven marketing solutions and services across consulting,
technology and outsourcing powered by analytics. Follow
@AccentureSocial or visit Accenture Interactive.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for Accenture; Accenture’s and
Acquity Group’s results of operations could be adversely affected
by volatile, negative or uncertain economic conditions and the
effects of these conditions on Accenture’s and Acquity Group’s
clients’ businesses and levels of business activity; Accenture’s
and Acquity Group’s businesses depend on generating and maintaining
ongoing, profitable client demand for Accenture’s and Acquity
Group’s services and solutions, and a significant reduction in such
demand could materially affect Accenture’s or Acquity Group’s
results of operations; if Accenture or Acquity Group is unable to
keep its supply of skills and resources in balance with client
demand around the world and attract and retain professionals with
strong leadership skills, Accenture’s or Acquity Group’s business,
the utilization rate of Accenture’s or Acquity Group’s
professionals and Accenture’s or Acquity Group’s results of
operations may be materially adversely affected; the markets in
which Accenture and Acquity Group compete are highly competitive,
and Accenture and Acquity Group might not be able to compete
effectively; Accenture or Acquity Group could have liability or
Accenture’s or Acquity Group’s reputation could be damaged if
Accenture or Acquity Group fails to protect client and/or company
data or information systems as obligated by law or contract or if
Accenture’s or Acquity Group’s information systems are breached;
Accenture’s and Acquity Group’s results of operations and ability
to grow could be materially negatively affected if Accenture and
Acquity Group cannot adapt and expand their services and solutions
in response to ongoing changes in technology and offerings by new
entrants; as a result of Accenture’s geographically diverse
operations and its growth strategy to continue geographic
expansion, Accenture is more susceptible to certain risks;
Accenture’s Global Delivery Network is increasingly concentrated in
India and the Philippines, which may expose it to operational
risks; Accenture’s and Acquity Group’s results of operations could
materially suffer if Accenture and Acquity Group are not able to
obtain sufficient pricing to enable them to meet their
profitability expectations; if Accenture’s pricing estimates do not
accurately anticipate the cost, risk and complexity of Accenture
performing its work or third parties upon whom it relies do not
meet their commitments, then Accenture’s contracts could have
delivery inefficiencies and be unprofitable; Accenture’s work with
government clients exposes Accenture to additional risks inherent
in the government contracting environment; Accenture’s and Acquity
Group’s businesses could be materially adversely affected if
Accenture or Acquity Group incurs legal liability in connection
with providing its services and solutions; Accenture’s and Acquity
Group’s results of operations could be materially adversely
affected by fluctuations in foreign currency exchange rates;
Accenture’s alliance relationships may not be successful or may
change, which could adversely affect Accenture’s results of
operations; outsourcing services and the continued expansion of
Accenture’s other services and solutions into new areas subject
Accenture to different operational risks than its consulting and
systems integration services; Accenture’s and Acquity Group’s
services or solutions could infringe upon the intellectual property
rights of others or Accenture and Acquity Group might lose their
ability to utilize the intellectual property of others; Accenture
and Acquity Group have only a limited ability to protect their
intellectual property rights, which may be important to Accenture’s
or Acquity Group’s success; Accenture’s and Acquity Group’s ability
to attract and retain business and employees may depend on their
reputations in the marketplace; Accenture might not be successful
at identifying, acquiring or integrating businesses or entering
into joint ventures; Accenture’s profitability could suffer if its
cost-management strategies are unsuccessful, and Accenture may not
be able to improve its profitability through improvements to
cost-management to the degree it has done in the past; many of
Accenture’s contracts include payments that link some of its fees
to the attainment of performance or business targets and/or require
Accenture to meet specific service levels, which could increase the
variability of Accenture’s revenues and impact its margins; changes
in Accenture’s or Acquity Group’s level of taxes, and audits,
investigations and tax proceedings, or changes in Accenture’s
treatment as an Irish company, could have a material adverse effect
on Accenture’s or Acquity Group’s results of operations and
financial condition; if Accenture is unable to manage the
organizational challenges associated with its size, Accenture might
be unable to achieve its business objectives; if Accenture or
Acquity Group is unable to collect its receivables or unbilled
services, Accenture’s or Acquity Group’s results of operations,
financial condition and cash flows could be adversely affected;
Accenture’s and Acquity Group’s share price and results of
operations could fluctuate and be difficult to predict; Accenture’s
results of operations and Accenture’s share price could be
adversely affected if Accenture or Acquity Group is unable to
maintain effective internal controls; Accenture may be subject to
criticism and negative publicity related to its incorporation in
Ireland; as well as the risks, uncertainties and other factors
discussed under the “Risk Factors” heading in Accenture plc’s most
recent annual report on Form 10-K and Acquity Group’s most recent
annual report on Form 20-F and other documents filed with or
furnished to the Securities and Exchange Commission by Accenture
and Acquity Group. Statements in this news release speak only as of
the date they were made, and Accenture and Acquity Group undertake
no duty to update any forward-looking statements made in this news
release or to conform such statements to actual results or changes
in Accenture’s or Acquity Group’s expectations.
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