Cingular Wireless Saddles Up With Sponsorship of World Champion Rodeo Competitor Monty Lewis
19 Janvier 2005 - 2:00PM
PR Newswire (US)
Cingular Wireless Saddles Up With Sponsorship of World Champion
Rodeo Competitor Monty Lewis ATLANTA, Jan. 19 /PRNewswire/ --
Cingular Wireless, the nation's largest wireless carrier with more
than 46 million customers, has reached an exclusive two-year
endorsement deal with world champion tie-down roper Monty Lewis. As
part of the pact, Lewis will compete in more than 75 rodeo events
each of the next two seasons, including key stops on the Wrangler
ProRodeo Tour, outfitted in Cingular-branded apparel. He will also
serve as a spokesperson for the company and make special
appearances. Lewis is one of the rising stars on the professional
rodeo circuit. The 23-year-old claimed the 2004 tie-down roping
world championship in his first full season of ProRodeo competition
after a breakout performance at the Wrangler National Finals Rodeo
in Las Vegas. It was his first appearance at the season-ending
all-star event. In addition to the world title, Lewis' 2004 rodeo
season also included six Tour wins and earnings of almost $200,000.
"We are pleased to partner with such a likable athlete and
individual," said Dave Garver, Executive Director of High Growth
Segments and Sponsorships at Cingular Wireless. "Monty Lewis is the
ideal ambassador for professional rodeo and a big reason behind the
sport's growing popularity among all types of fans. Most people
don't realize that close to 24 million people attended sanctioned
rodeo events in 2004, ranking it seventh among all major sports."
"I'm excited to establish a relationship with the nation's leader
in wireless communication," said Lewis, a former two-time College
National Finals Rodeo qualifier at West Texas A&M University.
"Professional rodeo is one of the fastest growing sports in the
country and Cingular's involvement further authenticates its
popularity. This is a natural fit." Lewis will kick off the 2005
season January 23 at the National Western Stock Show and Rodeo in
Denver, Colo. The Wrangler ProRodeo Tour season will be marked by
more than 25 events between January and December. Additionally,
nearly 300 hours of television coverage of Professional Rodeo
Cowboys Association (PRCA)-sanctioned events will appear on Outdoor
Life Network, ESPN, ESPN2, ESPN Deportes and CBS. About Cingular
Wireless Cingular Wireless is the largest wireless carrier in the
United States, serving more than 46 million customers. Cingular, a
joint venture between SBC Communications (NYSE:SBC) and BellSouth
(NYSE:BLS), has the largest digital voice and data network in the
nation and the largest mobile-to-mobile community of any national
wireless carrier. Cingular is the only U.S. wireless carrier to
offer Rollover(SM), the wireless plan that lets customers keep
their unused monthly minutes. Details of the company are available
at http://www.cingular.com/ . Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom . DATASOURCE: Cingular Wireless
CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or Web
site: http://www.cingular.com/ http://www.cingular.com/newsroom
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