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Cingular and Motricity Team To Enhance The Delivery of Mobile Content Motricity's Fuel Platform to Power Cingular's MEdia Mall ATLANTA and DURHAM, N.C., Feb. 14 /PRNewswire/ -- Cingular Wireless, the nation's largest wireless service provider, and Motricity, the premier provider of mobile content and solutions, announced today they have joined forces to enhance the delivery of mobile content on the Cingular MEdia Mall. With Motricity's Fuel Mobile Content Distribution Platform, Cingular can more efficiently source, market and deliver its rich suite of mobile content to its 49 million subscribers, while reducing costs and increasing data revenues. "With the growing popularity of downloadable mobile content, Cingular is committed to not only offering the latest and greatest content to our customers but also securing the most effective content delivery solution," said Jim Ryan, vice president of data services, Cingular Wireless. "Motricity has a proven track record in delivering end-to-end content delivery solutions, and we are confident they will deliver this same level of excellence to Cingular's next-generation data platform." "Our agreement with Cingular further establishes Motricity's position as the leading provider of content delivery solutions," explained Ryan Wuerch, Motricity's CEO and chairman. "Cingular is one of the largest carriers in the world, with a major focus on their fast-growing download business, and Motricity is now a core component of their business, helping them scale their data revenue business, increase ARPU and reduce costs." Cingular's Data Business Remains Strong Data continues to be a major focus at Cingular Wireless, as it looks for more opportunities to personalize the wireless experience for its customers. Cingular's content sales have been growing by double digits each month over the last year. In fact, on December 25, Cingular celebrated its first "one million dollar download day" using Motricity's Fuel platform, setting the pace for what promises to be an even more successful year. Motricity's Comprehensive Delivery Solution Motricity's end-to-end content distribution platform makes it easy for content providers to integrate into Cingular's system and rapidly launch new content, resulting in reduced time to market for new software, and increased selection of titles for consumers. The efficiency of Motricity's Fuel Mobile Content Distribution Platform enabled Cingular to scale their developer program and quickly integrate thousands of ringtones and downloadable software titles in a very short amount of time. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving more than 49 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation - the ALLOVER(SM) network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom. About Motricity Motricity is the premier provider of mobile content infrastructure to the wireless industry, uniquely powering over 100 million mobile subscribers with its market-leading Fuel mobile content delivery platform through global partners such as Cingular Wireless, Verizon Wireless, mmO2, Amazon.com, palmOne and many others. With a catalog of more than 75,000 mobile titles, the company is also one of the world's largest providers of mobile content through its network of consumer websites and channel partnerships, reaching over 10 million consumers worldwide. From games to business applications, and from ringtones to eBooks, Motricity powers the entire spectrum of mobile content delivery solutions for consumers and business partners. For more information, please visit http://www.motricity.com/. All trademarks and service marks are the property of their respective owners. DATASOURCE: Cingular Wireless; Motricity CONTACT: Lynn Vitello of Motricity, +1-919-287-7345, ; or Shawn Ramsey-Kroboth of SRK Communications on behalf of Motricity, +1-919-621-0737, ; or Kelleigh Scott of Cingular Wireless, +1-404-236-6321, Web site: http://www.cingular.com/ http://www.cingular.com/newsroom http://www.motricity.com/

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