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Cingular Wireless Looks to Score With Sponsorship of the Mexican National Soccer Team During 2005 U.S. Tour ATLANTA, Feb. 14 /PRNewswire/ -- Cingular Wireless, the nation's largest wireless carrier with over 49 million customers, will serve as the Official Wireless Partner of the Mexican National Soccer Team and its five-match "Coca- Cola Presents Real Mexican Soccer" tour throughout the United States this year. "We're delighted at the opportunity to help bring Mexican soccer to the United States," said Hendrik Schouten, Director of Hispanic Marketing at Cingular Wireless. "Soccer continues to grow its audience in the United States among all fan segments thanks to exhibition tours like this one. Our sponsorship of the Mexican National Soccer Team provides Cingular a way to reach the domestic Hispanic market, which is widely regarded as having some of the most passionate soccer fans in the world." The partnership will allow Cingular to customize its Hispanic marketing efforts in key U.S. markets. Through its sponsorship, Cingular gains advertising, marketing and promotional rights to the Federacion Mexicana de Futbol crest, as well as player rights for appearances and special events. Cingular also receives on-field signage during all matches and branding for in-stadium multimedia and print. Cingular reached deal with Soccer United Marketing (SUM), the largest promoter of international soccer matches in the United States including being the exclusive U.S. promoter and marketing representative for the Mexican National Team and its annual tour in the United States. Cingular plans to activate its partnership at the local market level and nationally. Each match will include a "Futbol Fiesta" fan zone interactive area at the stadium showcasing Cingular products and services and in-market promotions offering tickets and merchandise. Additionally, Cingular customers will have access to exclusive wireless soccer-themed content such as Mexican National Team player images and downloadable ringtones. The Mexican National Soccer Team, ranked 7th in the FIFA world rankings, kicked off its U.S. tour on January 26 in San Diego with a 0-0 tie against 13th ranked Sweden in front of 35,521 fans at Petco Park. The match marked the first non-baseball sporting event played at Petco Park, home of the San Diego Padres. All matches of the 2005 Mexican National Team tour will be televised by Telemundo and available on radio via Futbol de Primera. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving more than 49 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom . About Soccer United Marketing Founded in 2002 and headquartered in New York City, Soccer United Marketing is the largest promoter of international soccer matches in the United States. The company has handled operations, marketing and promotions for several of the most important soccer properties in the world including: Major League Soccer, U.S. Soccer, InterLiga(TM), the Argentine National Team, the Federacion Mexicana de Futbol and its Mexican National Team tour in the U.S. SUM has also recently partnered with CONCACAF as organizer and promoter of the 2005 CONCACAF Gold Cup(TM), the premier regional national team tournament. In addition to the television production of U.S. National Team matches, SUM holds the English-language broadcasting rights in the USA for the 2006 FIFA Men's World Cup(TM). SUM also served as host broadcaster for the 2003 FIFA Women's World Cup(TM), which was staged in the United States. DATASOURCE: Cingular Wireless CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153; or Bates Grainger of Career Sports & Entertainment, +1-770-955-1300 Web site: http://www.cingular.com/ http://www.cingular.com/newsroom

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